Social Media Copywriter in UNITED KINGDOM

Social Media Copywriter (AKA 🪄Word Wizard🪄)

Do you often laugh out loud at your own clever banter in the group chat? 🤭

Do you feel like your friends and co-workers don’t fully appreciate the level of sarcastic genius you bring to the Slack channel? 🙄

Do you follow loads of influencers and have a curious fascination about what it would feel like to have an engaged audience hanging on your every word? 📣

Working with us as a creative social media copywriter might just be what you were born to do.

🚨 Note: You must be able to work GMT+1 hours at least 50% of the time. Please only apply if you can meet this requirement.

🚨 Important: We are following a freelance to full-time model. The first 3 months will be on a freelance contract after which we will extend a full-time offer if all goes well 🤞

Your Mission

When you work at We Are Incognito, you need to become a keyboard ninja 🥷

You will be producing content as a ghostwriter 👻

The client should see what you’ve written and believe you can read their mind. I’m talking about a paranormal ability to mimic someone else’s TOV 🤯

Your performance will be measured by the client’s satisfaction with your work and the results we achieve as a team 🤝

Key Performance Indicators

1. Client Retention: The longer a client stays, the better it reflects on your performance. The best way to retain clients is to build trust with their audience and with them. Relationship building is key! This isn’t all on you but you play a big role in making sure clients renew their subscriptions every month ✅
2. Research & Writing: We have a research process that ensures you can generate new ideas daily. Your job will be to take these ideas and turn them into something magical ✨ We want to be blown away by the angles you take on concepts in the client’s niche.
3. Exceptional Copywriting: Create clear, specific, and valuable content that reflects your clients’ expertise, ensuring it feels authentic and is targeted at their ICP. Each client’s niche differs, so you need to be someone that is willing to go the extra mile to become an expert in your client’s subject matter. Listen to podcasts, read books, speak to friends - whatever you need to do to learn about your client’s niche FAST ⚡️
4. Proactive Planning: You’ll be reporting to a creative director and a content strategist. However, we aren’t interested in micromanaging you. We are looking for driven individuals who can manage their own time and tasks, meeting all their deadlines on time 💪
5. Content Analysis: Every two weeks, we’d like you to review the performance of your content. Identify what worked, what didn’t, and continually refine your approach. Continual self-improvement is the mark of a great copywriter ⭐️
6. Client Collaboration: Build strong client relationships by communicating with them regularly about content strategy and performance. You need to be able to talk to the client via Slack and may even be asked to join a few calls. We expect you to respond to messages from the client within 2 - 4 hours ⏰
7. Daily Engagement: You’re not only posting on the client’s behalf, you're engaging with their audience and managing their community as well. You’ll need to feel confident to comment as them (which means you need to know them well!) 💬

Who You Are

1. 🏆 Master of Craft: You're a detail-obsessed writer who produces nothing short of exceptional work. You ensure every piece you deliver is top-tier, from research to execution.
2. 🧩 Proactive Problem-Solver: You don't wait for instruction—you take initiative. You quickly adapt to feedback and client changes to make sure every piece shines.
3. 🗣️ Feedback-Driven: You welcome constructive criticism and use it to elevate your content, making continuous improvements without hesitation.
4. 🌱 Relentlessly Growth-Oriented: You’re always on the hunt for ways to improve client content, raising the bar and pushing boundaries.
5. 😎 Cool Under Pressure: Tight deadlines don’t faze you—you thrive in high-pressure environments and ensure timely, high-quality delivery, every time.
6. 🙋 Accountable: You take full ownership of your work and never pass the buck. If challenges arise, you tackle them head-on and seek solutions with transparency.

What’s in it for You?

• Fully remote with flexible hours.
• Work closely with world-class founders who have fascinating stories to tell.
• Write about exciting, diverse topics from leadership to AI, investing, and more.
• Be part of a fast-growing company with opportunities for progression, including promotions to operational and strategy roles within 12-24 months.
• Join a team of high-performing, driven individuals who love getting things done.
• Exceptional learning opportunities from some of the brightest minds out there.

Compensation

• Full-Time Work: $650/client (rate may increase after passing the probation period).
• Compensation scales with the number of clients managed, with each “full client” defined by workload:
• 3-4 X threads/week (crossposted and optimized for LinkedIn), or 4-5 posts for LinkedIn-specific clients.
• Up to 5 short tweets per week.
• Commenting on X & LinkedIn.
• Regular content calls (supported by a Senior Creative Director).
• Full-time = managing 4-5 “full clients,” equivalent to ~40 hours per week. We’ll ramp up your client base gradually as performance and demand grow (approx $2600 - $3250 p/m )

FAQs

How does onboarding work?

• You'll start part-time while learning the ropes, with your first client coming shortly after onboarding. As your skill grows, so will your client base 📈

What’s the probation period like?

• The initial probation is part-time for up to three months. You may transition to a full-time role anytime within this period, depending on performance and demand ⏰

What should I expect during the application process?

• After reviewing your application, you may be invited to complete up to two trial assignments. Successful candidates will then proceed to a remote interview. Expect to hear back within 1-2 weeks at each stage 💌