THE ROLE & THE TEAM
The Lounge by Zalando Marketing team is looking for a competent and motivated Digital Marketing Manager specialised in Paid and Organic Search. In this role you will be key in shaping Zalando's journey to become the starting point of fashion. In this role, you will craft and implement innovative search marketing strategies that enhance both paid and organic visibility. Your expertise in multi-channel marketing will enable you to make informed, data-driven decisions to optimise ROI and enhance the overall digital presence of the company. You'll work alongside a dynamic team dedicated to optimising our search campaigns, ensuring they align perfectly with our business goals and contribute to our growth.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy https //corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups https //corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Be responsible for our paid and organic search strategies across multiple markets, focusing on campaign setup, optimization, and budget management while aligning with broader marketing objectives.
- Utilise Advanced Tools Leverage industry-standard search platforms including Google Ads, SA360, Google Search Console, and Semrush. Experience with Apple Search Ads will be considered an asset.
- Continuously measure, refine, and optimise search campaigns through testing of ads and conversion strategies for enhanced efficiency and effectiveness.
- Proactively identify and resolve any discrepancies or technical issues, coordinating closely with both internal teams and external partners to ensure seamless campaign execution.
- Collaborate on Data-Driven Processes Work closely with product managers, engineers, and data scientists to develop and automate processes that support data-driven decision-making at scale.
- Foster Cross-Channel Growth Engage with colleagues across different marketing channels to promote learning and create synergies, enhancing overall marketing effectiveness.
- Stay Informed on Industry Trends Keep up-to-date with the latest in search marketing, digital trends, and emerging technologies to maintain a competitive edge and apply best practices.
WE'D LOVE TO MEET YOU IF
- You have at least 3 years of experience in performance marketing, ideally managing substantial budgets and using tools from the Google stack like Google Ads, SA360 and Google Search Console.
- You've demonstrated success in both paid and organic search channels and have a solid understanding of KPIs for web and app campaigns.
- You are proficient in conducting A/B tests, lift studies (including incrementality and geo testing), and have a basic understanding of statistics.
- You possess strong analytical skills, are proficient in Excel/Sheets, and are familiar with data visualisation tools such as Tableau; knowledge of SQL is a plus.
- You are innovative and curious, constantly seeking to challenge the status quo.
- You have excellent prioritisation and time management skills, can manage multiple projects simultaneously, and thrive on collaboration and continuous learning.
- You are fluent in English, and proficiency in a second European language would be advantageous.
If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- Employee shares program
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
- 2 paid volunteering days a year
- Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
- Work from abroad for up to 30 working days a year
- 27 days of vacation a year to start
- Relocation assistance available (subject to prior agreement)
- Family services, including counseling and support
- Health and wellbeing options (including Gympass)
- Mental health support and coaching available
- Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here https //jobs.zalando.com/en/?gh_src=22377bdd1us
About Lounge By Zalando
Lounge by Zalando is an online shopping club for fashion and lifestyle products in 17 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
https //www.zalando-lounge.de
Please note that all applications must be completed using the online form - we do not accept applications via email.
