Marketing Campaign Manager in CANADA

About Us: We are a dynamic AI-focused newsletter helping tech professionals enhance their careers and boost productivity through the power of artificial intelligence. Our content empowers readers with actionable insights, AI trends, and tools to stay ahead in the rapidly evolving tech landscape.

Job Overview: We’re looking for an experienced Marketing Campaign Manager to lead and execute data-driven marketing campaigns that amplify our brand and expand our audience. As part of our team, you will develop and manage multi-channel campaigns aimed at engaging tech professionals and driving subscriber growth. You will leverage your expertise in digital marketing, AI, and tech to ensure our campaigns deliver measurable impact.

Key Responsibilities:

• Plan, create, and manage integrated marketing campaigns across multiple channels, including email, social media, and paid advertising, to increase brand awareness and newsletter subscriptions.
• Analyze audience data and market trends to identify growth opportunities and refine campaign strategies.
• Collaborate with our content and editorial teams to ensure cohesive messaging and effective content delivery for marketing campaigns.
• Monitor and report on campaign performance, providing insights and recommendations for optimization.
• Develop and implement A/B tests and other data-driven strategies to improve engagement and conversion rates.
• Manage relationships with external vendors and platforms, including ad networks and automation tools, to ensure efficient execution of campaigns.

Qualifications:

• 3+ years of experience in marketing campaign management, ideally in tech, AI, or SaaS industries.
• Proven track record of developing and executing successful multi-channel marketing campaigns.
• Strong understanding of AI tools, digital marketing strategies, and audience segmentation.
• Experience using CRM systems, marketing automation platforms, and analytics tools (e.g., HubSpot, Google Analytics).
• Excellent project management skills with the ability to juggle multiple campaigns simultaneously.
• Data-driven mindset with the ability to interpret performance metrics and optimize strategies accordingly.
• Strong communication skills and the ability to work collaboratively in a fast-paced environment.

What We Offer:

• Competitive salary based on experience.
• Fully remote position with flexible hours.
• Opportunities for professional development and growth.
• A chance to be part of a forward-thinking team shaping the future of AI content.