Profiles is hiring an Art Director for a global hospitality client on a 4-month, fully remote, contract basis
Summary:
The Global Marketing team brings to life the unique promise of the company’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.
We seek an Art Director to join our hardworking in-house creative team. Creative Studio partners with cross-functional teams to build marketing platforms and consumer campaigns to drive consumer awareness, engagement, preference and loyalty with our company and our 24 brands. The Studio team of account managers, copywriters, designers, production artists and animators are primarily located in McLean, VA. However, we also have team members in Glasgow, Scotland, Dallas, and other remote locations in the US.
The Senior Designer will conceive, develop, and produce effective marketing and promotional collateral supporting the loyalty program. The ideal candidate will have a wide range of design capabilities and experience, with a solid background in email, digital/web, print, and large campaign development.
Responsibilities:
- Proactively understand and gain knowledge of our business, brands, target audiences, and competitor activities.
- Lead a creative team within the in-house creative studio. Partner closely with account manager to keep all projects on track.
- Partner with the ACD/Design Team/Copywriters to develop compelling creative solutions across omni-platform touchpoints with a customer-first lens. Effectively communicate the strategic intent for each tactic.
- Provide critiques respectfully and productively.
- Collaborate with the partner teams and other members of the internal creative studio to understand business goals, marketing objectives, and creative needs to support various marketing campaigns and projects.
- Day-to-day you may design with the team, provide feedback, guide or inform a creative strategy. Cultivate learning new tips, tricks, shortcuts, design tools, etc.
- Interact with business partners and partners in various capacities. Facilitate effective decision-making.
- Present and provide business rationale for creative ideas to our internal stakeholders for approval and development.
- Responsible for graphic design and direction for any loyalty program work that goes through the internal creative team — seeing all projects through from concept, design, production, completion and delivery.
- Evolve, revise or redevelop creative in response to feedback from creative directors and internal stakeholders.
- Help plan and run effective creative brainstorming workshops and creative presentations for our partners across marketing, brand, and corporate lines of business.
- Adhere to the company brand identity and accessibility standards and guidelines while helping to inform the evolution and extension of the visual identity.
- Influence creative workflow and ways of working for the creative team.
- Use campaign performance data to understand the effectiveness of campaigns and apply key takeaways to future campaigns.
- Stay current on industry trends and standard methodologies, particularly in the digital and social space; share ideas and recommendations for innovating new templates and design approaches
Qualifications:
- We seek someone with strong attention to detail, a self-starter, a positive demeanor, and a collaborative personality. We believe that success in this role will demonstrate itself through the following attributes and skills:
- Seven (7) years of relative Design experience, preferably in a design firm, advertising, or in-house creative department
- Four (4) years managing junior creative or design teams
- Strong leadership, communication, and staff management skills
- Expert knowledge of design fundamentals and messaging hierarchy
- Confidence, enthusiasm, and determination; Can successfully solve problems and make the right decisions.
- Accuracy and attention to detail
- Collaborative, and can work with partners across multiple functions
- Authentic, confident, enthusiastic. Able to form strong working relationships quickly.
- Have an interest in popular culture, new trends, and styles
- Experience working at a creative agency
- Experience in hospitality or consumer brands
- A standout portfolio that demonstrates strong design, storytelling, brand, and campaign development.
- Strong presentation and communication skills with the ability to inspire and sell creative rationale to senior management and cross-functional teams
- Experience managing other designers
- Expert-level working knowledge of Adobe Suite
- Ability to process and produce multiple projects in a short time frame- resizing art/layout according to specs
- Must be able to manage multiple projects simultaneously under the pressure of deadlines.
- It would be useful in this position for you to demonstrate the following capabilities and distinctions:
- Portfolio showing a focus in email and digital placements.
- Animation, HTML 5 banner development and/or video production experience is a plus
- Working knowledge of Figma is a plus.
- Experience in direct-response marketing campaigns
- Experience in hospitality or consumer brands
- Experience working with a marketing department
- Experience working at a creative agency
- Can apply style guides creatively while upholding brand identity
