About Rosard
Rosard is an agile and fresh-thinking marketing consultancy for luxury travel, hospitality and wellness brands. We’re a team of strategists and creatives galvanised by powerful visuals, memorable stories and tangible results.
We offer integrated marketing solutions that encompass strategy, content creation, organic and paid social media, influencer marketing and SEO. Our approach is centred around three pillars: Clarity, Content, Community.
Brands with rich identities are what make us double-tap: the boutique hotel founded by friends; the private members’ club solving an untapped need; the spa at the cutting edge of wellness; and the farm-to-fork restaurant making culinary waves.
Acting as an extension of our clients’ teams, we take a proudly collaborative approach; streamlining and enhancing their creative and marketing outputs to propel them forward.
www.rosard.co
The Role
We’re looking for a creative and ambitious Freelance Content & Social Media Executive who understands how to craft social content that stands out.
This role is for someone who is as strategic as they are creative—a true digital storyteller who understands the nuances of engaging discerning audiences.
You are passionate about luxury travel, hospitality and wellness, fluent in TikTok trends, and you have a keen eye for refined Instagram aesthetics. You are looking to work with some of the most exciting names in the luxury travel, hospitality and wellness space, from London to New York. You will be turning big ideas into elegant social moments, building engaged communities and helping to shape our clients’ social media presence.
This is a freelance, fully remote contract with a weekly commitment of 8 hours initially (with the opportunity to extend). We are ideally looking for someone local to London who will be able to meet at least once per month in a London-based workspace.
Key Responsibilities
- Social media post ideation and creation
- Visual planning of Instagram feeds
- Social media management across key platforms including Instagram, Meta (Facebook), LinkedIn and TikTok, ensuring consistent brand messaging and tone of voice
- Basic graphic design skills (Canva or similar graphic design tools) for designing social media assets
- Marketing and caption copywriting that resonates with target audiences, tailored to each client's specific tone of voice
- Community growth and engagement on social media
- Video trend research and storyboarding for Reels/TikToks
- Liaising with influencers and/or User-Generated Content Creators to facilitate content creation campaigns
- Assisting in planning photoshoots, including location and model sourcing, creating mood boards and styling
- Smartphone content creation and editing for social media
- Tracking and analysing social media performance insights and drafting clear reports
- Industry research and audits of travel, hospitality and wellness news to inform content ideas and client strategy
Qualifications
- At least 2 years' proven experience in social media marketing for luxury brands
- A portfolio of social and/or content creation work (ideally in the luxury travel, hospitality and/or wellness sectors)
- Excellent at analysing social media data and distilling it into clear recommendations for improvement
- Passionate about luxury travel, hospitality and wellness
- Exemplary copywriting skills with a flair for compelling copy and an ability to adapt to different brand voices
- A keen eye for luxury brand aesthetics
- Proficiency in Canva or similar graphic design tool
- Ability to shoot and edit smartphone video content
- Strong organisational and time management skills
- Self-motivated, with a proactive attitude and an ability to think outside the box
- Ideally local to London
- Ability to work independently in a fully remote capacity
Benefits
- Remuneration dependent on experience; minimum £120 per day
- Fully remote
- Flexibility in relation to when you complete your working hours, provided deadlines are met
- Opportunities to travel, depending on projects
- Collaborative and creative culture: work alongside and learn from a team of experienced strategists and creatives who value fresh thinking and innovation
- Potential to extend the role based on performance and project needs
To apply, please submit your CV, portfolio and cover letter at the link provided.
