SEO Lead - Hybrid
As you contemplate your future, you might be asking yourself, what's the next step? Start your journey with us!
We're seeking a
SEO Lead to join our Liligo Marketing team in
Barcelona (hybrid). If you're ready to soar, we're ready to take you there.
Liligo is a travel search engine that compares plane tickets, train, bus, car rental and hotel offers in one click. You can compare all offers on the same platform to find the best prices and simplify the preparation of your trip.
This person will lead
Liligo’s SEO strategy, execution, and performance, ensuring the company maintains a strong organic search presence across its key markets, including France, the US, Spain, Germany, Italy, Australia, and Hungary. This role requires an in-depth understanding of SEO in the travel industry, a strategic mindset, and the ability to lead cross-functional teams to drive growth.
What You Will Do
The Role's Key Responsibilities and Tasks
- SEO Strategy Development and Execution:
- Develop and implement a comprehensive SEO strategy aligned with Liligo’s business goals, focusing on increasing organic traffic, searches, and leads.
- Prioritize SEO projects based on KPIs like Revenue Per Visit (RPV), Lead Per Search (LPS), and Revenue Per Search (RPS).
- Continuously adapt strategies to account for market changes and algorithm updates, particularly focusing on the flight section where traffic trends need close monitoring.
- Team Leadership and Stakeholder Management:
- Lead SEO content writers and external resources
- Work closely with key stakeholders, including the CMO, Head of Sales, Content, IT, Data, and Design teams, ensuring alignment and support for SEO initiatives.
- Manage relationships with external providers and agencies involved in link building, content creation, and technical SEO.
- Technical SEO and Programmatic SEO (pSEO):
- Oversee technical SEO initiatives, including site architecture optimization, CMS management, and resolving complex SEO issues tied to legacy systems.
- Lead programmatic SEO efforts to scale content creation, leveraging data-driven approaches and SQL-based data manipulation to generate pages effectively.
- Content Strategy and Optimization:
- Collaborate with the content resources to guide content strategy for commercial and magazine sections, ensuring alignment with SEO best practices.
- Optimize existing content at scale, utilizing complex keyword research, internal linking strategies, and scoring models to enhance performance.
- Analytics and Reporting:
- Monitor and report on SEO performance using tools like Google Search Console, Semrush, Sistrix, and PowerBI, providing actionable insights to stakeholders.
- Develop and refine a scoring model for internal linking and page prioritization, integrating business metrics with SEO data.
- Market Expansion and International SEO:
- Drive the international SEO strategy, focusing on markets where Liligo has recently relaunched. Address challenges such as lack of first-party data and content localization.
- Collaboration with IT and Data Teams:
- Maintain a close working relationship with backend and data teams, ensuring seamless execution of technical SEO projects.
- Utilize GitLab for project management, coordinating with IT for CMS improvements and data-driven SEO enhancements.
What you need to succeed:
Good to have
- Proven experience in leading SEO for a complex, content-rich platform, ideally within the travel or e-commerce sectors.
- Strong knowledge of technical SEO, content strategy, and programmatic SEO techniques.
- Excellent data analysis skills, with experience using SQL, BigQuery, and various SEO tools.
- Great leadership and communication skills, with the ability to influence and collaborate with cross-functional teams.
- Strategic thinker with a track record of driving SEO growth and adapting to changes in search engine algorithms.
- Fluency in English and French is required.
What’s In It For You
The best talent deserves the best benefits
At eDO, we want you to be a part of our success story and great culture. Here's what we offer:
- A rewarding Compensation package! 💥 Prime Plus membership, Competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and the possibility of choosing your equipment and, even better, keeping it for free after 3 years.
- Continuous learning to fuel your growth and explore new horizons! 📚 Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program.
- Grow opportunities to empower your career, and unleash your potential! 🚀 Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.
- Your Well-being is our Priority. Embrace Freedom and Flexibility! 💙 At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcome, not time-in-seat. You'll be able to find the right work-personal life balance that suits you best.
- Work hard, party hard! We believe in having fun and connecting with colleagues! 🎉 Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices.
- Enjoy a dynamic and healthy environment! 💫 Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile Mindset environment with recognition at our core.
Wanna take a peek into what it's like to work at eDO? Follow us on LinkedIn and discover more about life at eDO!
If you are ready for a career opportunity with unmatched benefits, continuous learning, and a supportive work-life balance, look no further! Take your career to new destinations by applying now and help our diverse, inclusive, and passionate team shape the future of travel.
Apply now!
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.
