Content Strategist in ITALY

About Vita Health:

Vita Health is a start-up in the world of health, nutrition and fitness. Our product is impacting more than 130,000 people in our core market, looking to expand our expertise and product in an international market.

We are on a path to expand even more our presence not only by targeting the B2C channel, where we have been born, but expanding as part of the welfare system in the B2B channel both for big corporations and small and medium sized enterprises that characterises our core landscape.

Our goal is to make people more aware of the importance of following a healthy lifestyle and to understand that dieting and training don’t have to be a pain, but need to adapt to your life.

We do so by using the power of AI and algorithms to generate diet and training plans that are based on data provided by the user during the onboarding process as well as by learning how the users progress during their journey.

Nutritionists as well as Personal Trainers support our path by being available for our customer base to support them with their requests during their journey.

If you want to change people’s lives, join Vita Health!

About the role:

We are looking for an enthusiastic content strategist to join our product marketing team. You’ll be involved in all the phases of our product as well as shaping the communication within it. 

Marketing Skills: 

• Being able to carry out communication benchmarks (paid and organic)
• Data analysis of set KPIs & generate reports with key insights
• Able to support setting a strategy multi-channels together with the Product Marketing Manager
• Product an Editorial plan based on strategic guidance
• Generate email flow both product and marketing oriented
• Product content for paid marketing campaigns based on target
• SEO focus to optimize our website to have a better balance between paid and organic traffic

Product Marketing:

• Being able to carry out communication benchmark with our product competitors
• Data analysis of set KPIs & generate reports with key insights
• Able to support in defining the communication flow within the product
• Able to generate email flow based on activation, retention and engagement strategy

General skills: 

• Ability to produce copy both in Italian and English (Advance knowledge required)
• Leveraging data to take decision on copy to generate
• Ability to use Canva autonomously to generate Videos and Images

What we offer: 

• €25,000 - €30,000 depending on experience
• Full remote: you can work from all around Italy, but you can stop by Milan in our office for a visit
• Dynamic work environment from which to learn and be challenged
• Personalized learning path with access to learning platforms
• A manager who will support you in your career development during your journey
• Amazing opportunity to have an impact in the world of health