E-mail Marketing Manager – Customer Communications in CANADA

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day – for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world.

Team & Job Overview

As EDC aims to be the leader in helping all Canadian exporters go, grow and succeed internationally, the marketing team has an ambitious agenda to deepen exporter engagement through digital capabilities and insights-based marketing programs. As part of the business development group, the marketing team is seeking an individual contributor to accelerate its digital program capacity and capability in an effort to increase awareness of EDC across current and potential Canadian exporters.

As an email marketing manager, you will be responsible to leverage the AGILE Marketing framework to execute new and augment existing email nurturing workflows with the objective of improving prospect engagement, customer relationships and retention. Defined as an exceptional communicator, the candidate will leverage data, insights and qualitative research to effectively inform targeted programs. Relying on effective relationship building, the candidate is expected to understand and translate business goals into customer-centric programs that are measurable. The successful candidate should have a strong drive for results while striving for innovation throughout the customer life cycle.

Key Responsibilities

• Develop, write and execute email nurturing workflows to promote the organization's products and services that drive engagement, and ultimately result in engagement, great value and retention of existing customers.
• Applies the EDC brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.
• Accelerates digital marketing expertise through sharing results, digital best practices, processes and internal digital capabilities.
• Analyze program effectiveness and continuously iterate to drive results.
• Incorporate Generative AI in the writing and nurturing strategies.

Key Competencies

• Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services
• Strong, sharp, and personable writing style and a keen understanding of how to craft copy that moves people to act, and what actions will achieve the right impact at the right time.
• Knowledge of email marketing/nurturing best practices and experience drafting content and copy for email nurturing campaigns and
• Great attention to detail, analytical and project management skills
• Customer focus

Screening Criteria

• Undergraduate Degree in Business Administration; Marketing or related field
• Minimum 5 years’ experience in digital marketing, marketing automation or related digital CX field
• Knowledge of marketing principles and practices
• Experience executing a targeted digital marketing program based on customer insights
• Experience with marketing measurement frameworks

Assets

• Bilingual in both official languages (French and English)
• Experience with AGILE Scrum framework
• B2B/Financial services marketing experience
• Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
• Familiarity with web analytics platforms, variable testing, tracking codes, parameters and their relationship to databases.

Salary Range

• Marketing Generalist 17: Salaries are based on qualifications and experience and typically range from $81,012 to $108,017 plus a performance-based incentive.

Location

• Export Development Canada is a hybrid work environment.
• This role may be performed from EDC’s headquarters in Ottawa, or from the Community Hub in Toronto or Montreal.
• Relocation assistance is available for eligible candidates.

EDC's Commitment to Employment Equity

EDC is committed to employment equity and achieving a diverse workforce. EDC actively encourages applications from women, Aboriginal peoples, visible minorities, persons with disabilities and members of the 2SLGBTQI+ community. If selected for an interview, please advise us if you need any special accommodation.