Email Campaign Manager
Location: EST hours - role can be fully remote
Pay: $41-43 / hourly as W2. Full benefits offered.
Duration: Initially through end of 2024, likely extension into 2025
The target hiring compensation range for this role is $41-43 / hourly as a W2 employee.
Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in a 401k plan with company match.
Key skills for this role include:
- Data segmentation & auditing and QA for email campaigns
- Familiarity with Adobe Workfront
- Experience with Epsilon, Harmony and/or Zeta is ideal
Role Summary/Purpose:
The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting internal client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign emails.
Direct mail, mobile messages and files channel may be added.
The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.
Essential Responsibilities:
- Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct marketing campaign projects
- Manage the file selection, segmentation and facilitate accurate execution of direct marketing campaigns
- Work within designated channel platforms to build and successfully launch direct marketing campaigns.
- Perform creative and data auditing and testing to ensure campaign accuracy
- Act as Subject Matter Expert in channel platform capabilities
- Drive data driven campaign results back to client teams for continuous campaign improvement.
- Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
- Work within agile, fast-paced marketing environment
- Continued cross-channel up skilling in email, direct mail and mobile campaign execution, and other channels as added
- Utilize project management tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution L3 process.
- Support Business CTC (Critical To Quality) management by driving process enhancement and efficiency
- Ensures adherence to company purchase order and including compliance with records retention, invoice management and procedures.
Qualifications/Requirements:
- Bachelor's Degree or in lieu of degree high school diploma/GED and a minimum of 6 years of Marketing or Digital project experience
- A minimum of 4 years of work experience with one or more of the following: email marketing, database marketing, data segmentation, data collection, digital marketing, direct mail production, web page building and/or html
Desired Characteristics:
- Demonstrated project management and workflow updating skills. Working in a PM platform like Adobe Workfront preferred.
- Experience working in a fast-paced, deadline-driven or agile environment
- 3+ years email campaign experience, with hands on experience building and deploying commercial email or equivalent experience with html/web page building
- 3+ years working in an ESP like Salesforce, Responsys, Zeta, PCM/Harmony or Cheetah.
- Experience in consumer financial services with exposure to a credit card or retail environment.
- Experience working with data segmentation and data auditing
- Demonstrated ability to creatively solve problems, develop new tactics and address implementation obstacles.
- Strong Change Management skills - effective communicator, good at holding "crucial conversations" with clients and internal partners.
- Demonstrated aptitude in the Microsoft Office suite including SharePoint, Teams, Excel and PowerPoint.
- Standard hours: log in 8-9am EST; log out 5-6pm EST
- Up to 40 hours a week standard
- Daily breaks are mandatory. Consult with your agency if you’re unsure of the laws for your state
- Two-weeks before any major US holiday are peak volume periods and ability to be available to work strongly preferred
About Aquent:
Aquent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent has access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium.
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
