We are looking for a talented and driven Amazon PPC Expert to manage and optimize our pay-per-click advertising campaigns on Amazon. This role is essential in driving traffic, visibility, and sales for our products, and requires a deep understanding of Amazon's advertising ecosystem.
Responsibilities:
Campaign Management:
Develop, implement, and manage PPC campaigns on Amazon to maximize ROI
Keyword Research:
Conduct thorough keyword research to identify high-performing keywords and optimize listings accordingly
Bid Strategy:
Establish and adjust bidding strategies across various campaigns to ensure competitive positioning
Performance Analysis:
Monitor campaign performance regularly, analyzing metrics such as impression share, click-through rates, and conversion rates
A/B Testing:
Perform A/B tests on ad formats, copy, and targeting strategies to continually refine approaches
Reporting:
Generate comprehensive performance reports and communicate insights and recommendations to stakeholders
Trends and Insights:
Stay abreast of Amazon advertising trends, updates, and industry best practices to apply the latest strategies for campaign improvement
Requirements
3+ years of experience managing Amazon PPC campaigns
Proficient in Amazon Advertising Console, Campaign Manager, and Amazon Seller Central
Strong analytical skills and experience using data to drive decision-making in PPC strategies
Thorough understanding of Amazon's advertising ecosystem and best practices for driving traffic and conversions
Ability to work independently and collaboratively within a team environment
Solid communication skills, both verbal and written
Detail-oriented with strong organizational and time management skills
Familiarity with other digital marketing channels is a plus
Bachelor's degree in Marketing or a related field is preferred
