Quick Overview
Lead product marketing strategy for AI-powered shopping experiences at Demand.io. Shape the future of e-commerce by developing compelling positioning, messaging, and go-to-market strategies for products used by millions. Ideal for experienced marketing leaders passionate about AI, user research, and community-driven product development in a fast-paced environment.
About Demand.io
Demand.io aims to be the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven products to transform online shopping:
- SimplyCodes: AI and community-powered savings platform covering 400,000+ stores
- Product.ai: AI shopping assistant (in development) to redefine online purchasing
Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.
The Opportunity
We're seeking an experienced Head of Product Marketing to lead our product marketing efforts across our portfolio. In this high-impact role, you'll:
- Drive product positioning and messaging for AI-powered features
- Lead user research initiatives using the Jobs to Be Done framework
- Influence product vision and strategy at the executive level
- Develop and grow our user community, including the Insiders program
- Contribute to the development of AI-assisted shopping experiences
- Build and lead a high-performing product marketing team
You'll report directly to the CEO and play a key role in shaping the company's overall marketing and product strategy.
What You'll Do
- Develop and execute comprehensive product marketing strategies across all Demand.io products
- Lead in-depth user research to inform product development and marketing strategies
- Create compelling positioning and messaging for AI-driven, community-powered products
- Design and implement strategies to grow and engage our user community
- Collaborate with AI and machine learning teams to translate capabilities into user-centric marketing narratives
- Drive data-informed marketing decisions through qualitative and quantitative studies
- Build, mentor, and lead a team of product marketers
- Represent Demand.io's product marketing practice at industry conferences and in thought leadership content
- Collaborate with the executive team to align product marketing efforts with overall business strategy
- Oversee the development of marketing collateral, sales enablement materials, and product launch plans
A Day in the Life
As Head of Product Marketing at Demand.io, you might:
- Review insights from a Jobs to Be Done study on SimplyCodes users with your team
- Meet with the AI team and product managers to discuss new features and plan marketing strategies
- Collaborate with the CEO on positioning for Product.ai's upcoming beta launch
- Mentor your team on developing impactful go-to-market plans
- Present new positioning concepts to the executive team, influencing product strategy
- Analyze the performance of recent marketing campaigns and adjust strategies accordingly
About You
We're open to exceptional candidates at various levels - title and compensation will be commensurate with experience and impact.
Must-Haves:
- 10+ years of experience in product marketing, with at least 3 years in a leadership role
- Strong background in user research methodologies, including Jobs to Be Done framework
- Experience marketing AI-powered products or features
- Proven track record in developing effective product positioning and messaging for complex, technical products
- Excellent communication and leadership skills, with the ability to influence at the executive level
- Experience building and leading high-performing marketing teams
Nice-to-Haves:
- Experience leading community engagement or ambassador programs
- Expertise in marketing conversational AI or chatbot interfaces
- Background in e-commerce or fintech marketing
- Publications or speaking engagements in product marketing, particularly related to AI or e-commerce
- Advanced degree in Marketing, Business, or related field
Compensation & Growth Opportunity
At Demand.io, we align individual success with company performance:
- Competitive base salary: $180,000 - $250,000 DOE
- Equity: 0.5% - 1.0% initial grant in a $100M+ valuation company
Partners Program: Our profit-sharing system
- Substantial cash bonuses tied to company performance
- Potential to earn multiples of base salary through monthly profit-sharing
- Rewards exceptional performance and long-term commitment
The Partners Program provides increasing rewards as Demand.io grows. Eligibility typically begins after 6 months, with increasing bonus percentages as you advance through Partner levels.
"The Partners Program has allowed me to earn significantly more than in traditional roles. It makes you feel truly invested in the company's success." - Jimmy Doheny, Director of Business Operations
We're happy to discuss the program in detail during the interview process.
Benefits for High Performers
- 💰 Equity Partners program with uncapped earning potential
- 🚀 Advancement opportunities based on impact
- 📚 Learning stipend for conferences, courses, and certifications
- 🖥️ Access to advanced AI tools including our own GPU cluster for model training
- 🏥 Comprehensive health, dental, and vision coverage for you and all dependents
- 🏖️ Unlimited PTO
- 👶 Parental leave policy
- 📈 401(k) program
- 🍽️ Catered lunches in our state-of-the-art Santa Monica office
- 🏠 Relocation assistance for exceptional candidates
Our benefits are designed to support high achievers in a fast-paced, innovative environment. You'll have the opportunity to lead projects on cutting-edge AI products, collaborate in a low-ego atmosphere, and work in our impressive office space featuring sweeping views and ample focus areas.
Our Culture
At Demand.io, we value:
- Innovation: Exploring new ideas and technologies
- Empowerment: Taking ownership of impactful projects
- Continuous Growth: Constantly learning and improving
"At Demand.io, we're building the future of e-commerce. Every team member has the opportunity to make a significant impact." - Michael Quoc, Founder & CEO
We primarily work from our Santa Monica office, believing that in-person collaboration drives innovation, while maintaining flexibility when needed.
Ready to Shape the Future of E-commerce?
If you're excited about leading product marketing efforts that will advance AI-powered shopping experiences, we want to hear from you.
Learn more about our products, our values, and what it's like to work at Demand.io.
