Our client is a strategy, design and technology firm with offices in Canada.
They are more than just a consulting firm – they are a catalyst for business transformation. Their mission is to help high-growth e-commerce and consumer brands reach new heights through data-driven strategies, operational excellence, and cutting-edge digital solutions. With a team of passionate experts and a dynamic, collaborative culture, they thrive on solving complex challenges and driving impactful results for their clients.
You will have the opportunity to work with industry leaders, shape the future of commerce, and be a key player in delivering exceptional value. If you're driven by innovation and have a desire to make a real difference, this is the place for you.
Key Responsibilities
Develop and execute lifecycle marketing strategies across email, push, SMS, in-app messaging, direct mail, and more
Lead the development and implementation of CRM initiatives to personalize user experiences and maximize customer lifetime value across all touchpoints
Collaborate cross-functionally with product, engineering, and data teams to integrate CRM tools and capabilities into our app/website
Analyze user behavior, segmentation, and performance metrics across channels to identify opportunities for optimization and growth
Design and manage A/B tests and experiments to iterate on messaging, targeting, and user flows across email, push, SMS, and in-app messaging campaigns
Develop and maintain KPIs and dashboards to track performance and provide regular insights to key stakeholders across all channels
Stay informed about industry trends, best practices, and emerging technologies in lifecycle marketing and CRM
Requirements
4+ years of experience in lifecycle marketing, retention, CRM, or a related field, preferably in a fast-paced startup environment. Experience at a two or three-sided marketplace is preferred
Proven track record of developing and executing successful lifecycle marketing and CRM strategies that drive measurable business impact
Strong analytical and reporting skills, with the ability to take action on insights found.
Experience working hands-on with Google Analytics (GA4), SQL, Amplitude, and other analytics tools
Experience working hands-on with CRM platforms and marketing automation tools. Specific experience salesforce marketing cloud a must
Excellent communication and collaboration skills with the ability to influence and align cross-functional teams
Strategic mindset with the ability to think long-term while also rolling up your sleeves and executing at a tactical level
Highly organized with strong project management skills and the ability to prioritize and manage multiple initiatives simultaneously
