Job Description
We are seeking a dynamic and results-oriented SEO Copywriter to join our team at Pens.com. As the SEO Copywriter for Europe, you will play a crucial role in executing our brand strategy in alignment with our corporate objectives while staying informed on industry trends and customer preferences. Your main responsibilities will include copywriting for category and product pages in the European market using an SEO perspective, adhering to the Pens.com brand voice, and assisting the localization team.
who is *fluent in English* and one other language such as French or German
This is a fully remote position and candidates can live in any of our following hub locations across: United Kingdom, France, Germany, Italy, Spain, Portugal, and the Netherlands.
What you will do:
- SEO Copywriting:
- Write marketing copy for Pens.com category and product pages, designed to improve the overall quality of the website and ensure accuracy in every detail.
- Optimize copy for target keywords, including page titles, meta descriptions, headings, body copy and internal links.
- Work closely with SEO team members to find content opportunities and optimize SEO copy for core markets.
- Collaborate with US copywriting team to maintain consistency between SEO and Content.
- Collaborate with Localization team to bring SEO copy to additional languages.
- Follow brand copywriting guidelines during content creation.
- SEO Content Marketing Development:
- Create blog posts for INTL markets, including researching topics, optimizing copy for keywords, and publishing posts in WordPress.
- Learn and use SEO research techniques to identify high value content targets.
- Identify and alert SEO team of trends in writing styles and popular content to apply.
Skills, Proficiencies & Habits:
- 1-3 years experience in copywriting for a business, SEO, or content marketing
- Bilingual (or more) writing skills a plus, ideally in any combination of German, French, Italian, English
- Degree in Marketing, Journalism, another related field, or equivalent experience
- Working knowledge of SEO best practices and ecommerce marketing
- Understanding of market research, consumer behavior, and industry trends
- Excellent communication and collaboration skills
- Strong editing skills and attention to detail
- Ability to write with brand voice guidelines
- Demonstrated ability to manage multiple projects and meet deadlines
- Familiarity with WordPress preferred
- Experience with project management tools and SEO tools a plus
The above description covers the most significant duties performed but does not exclude other occasional work assignments not mentioned. The inclusion of which would be in conformity with the factor degrees assigned to this job.
About Pens.com
Pens.com's personalized promotional products are created for and inspired by small businesses. With 56 years of experience and serving 22 countries worldwide, Pens.com offers MORE value, savings and time to customers through expert guidance on a broad range of personalized promotional products, including writing instruments, stationery, drinkware, bags, gifts, and trade show accessories. Pens.com operates via a network of more than 10 facilities across North America, Europe, Africa, and Asia.
To learn more, visit: www.PENS.com
Pens.com is a National Pen and Cimpress brand (Nasdaq: CMPR).
