About Haloo
Haloo is the world's most advanced artificial intelligence (AI) technology for trademark search, monitoring, and workflow solutions. Trusted by leading IP professionals and brands, Haloo delivers the most comprehensive instant trademark search in market, powered by deep AI.
Founded in Canada, Haloo is a fast-growing venture-backed SaaS company leveraging AI to transform the legal trademark space. We are a women-led company with strong core values of equity, accessibility, and knowledge. We are certified as a Women’s Business Enterprise through WeConnect International, meaning we are at least 51% owned, controlled, and managed by women, and with 80% of staff from underrepresented groups. We have deep industry knowledge, a world class product roadmap, and the vision and strategy to disrupt the legal industry. From sole practitioners to AmLaw firms and well-known enterprise brands, we have high-profile customers that rave about Haloo.
We need your leadership and expertise in digital marketing as we continue to scale.
Are you ready to join the team?
Role Description
If you enjoy joining fast growing startups and rolling up your sleeves to drive impact within collaborative team, this role is for you!
Haloo is looking for a highly motivated and collaborative Digital Marketing Coordinator to join our growing team and kick off a period of hypergrowth and aggressive expansion. In this role, you will be instrumental in driving our marketing and lead generation efforts across various channels, with a focus on digital marketing, SEO, and data-driven strategies. The ideal candidate will have a passion for digital marketing, strong analytical skills, and the ability to manage multiple projects simultaneously in a fast-faced start-up environment.
Please note that applicants for this role must be Canadian residents.
Responsibilities
SEO Strategy and Implementation:
- Conduct keyword research and optimize website content for search engines
- Monitor and analyze SEO performance metrics
- Collaborate with content team to ensure SEO best practices are followed
Data Analysis and Reporting:
- Monitor and report on key performance indicators (KPIs) for digital marketing campaigns across various channels
- Create comprehensive reports on key marketing metrics
- Provide data-driven insights to inform marketing strategies
Social Account & Content Calendar Management:
- Manage and optimize social media accounts (LinkedIn, Twitter, Facebook)
- Manage and optimize company blog, newsletter, and Slack Community
- Create and maintain content calendars for various marketing channels
- Coordinate with content creators, designers, and other stakeholders
- Ensure timely delivery and publication of content
Business Development & Lead Generation Support:
- Assist in developing and implementing digital marketing strategies to increase brand awareness and lead generation
- Manage and optimize email marketing and lead nurture campaigns, including list management
- Collaborate with sales team to identify and qualify leads, including list building
- Support the planning and execution of webinars and virtual events
General Marketing Support:
- Assist in the management of the company website, ensuring content is up-to-date and SEO-optimized
- Collaborate with the sales team to develop targeted marketing materials, proposals and presentations
- Manage and update a library of company content
Requirements (Sound like you?)
- Bachelor's degree in Marketing, Communications, or related field
- 1-3 years of experience in digital marketing, preferably in B2B or tech industry
- Strong understanding of SEO principles and best practices
- Proficiency in data analysis and experience with marketing analytics tools
- Proficiency in social media management tools, content management systems and email marketing platforms
- Experience with Slack is a plus
- Experience with lead generation and CRM software is a plus
- Self-motivated driven mindset
- Excellent organizational and time management skills
- Ability to work effectively in a fast-paced environment
- Team player with strong interpersonal skills
- Ability to work independently and collaboratively in a team environment
Join the Team - Our Commitment To You
Competitive Salaries and Benefits:
- We value your contribution and offer a competitive salary and benefits package. We also value work-life balance and offer unique benefits including Friday half-days so you can enjoy a top quality of life both at work and at home.
Values That Unite Us:
- Haloo values its team in the highest regard. We’re friendly, we’re collaborative, and we care about each other. We value diversity, equity, and inclusion. We are striving to build a team that is racially diverse, queer- positive and multi-abled. You will work alongside a group of individuals who prioritize honesty, unity and equity. We also prioritize and value quality, striving for excellence in everything we do.
Supporting Your Success:
- We are committed to your growth and success and want to ensure you are consistently challenged and motivated at work. Through feedback and collaboration and a culture of transparency and growth, our leaders are committed to helping you grow and achieve new personal bests during your time with Haloo.
Remote, Flexible Work Environment:
- This position is fully remote, with no office expectations in the future. Our North American team has been known to work from various locations and time zones around the world. If you get the job done in the hours your team needs you, we’re happy! Just send us pictures of the exciting things you see along the way!
If you want to join a team that is building massively disruptive technology, reach out today!
Tell us a bit about yourself and why you’re a great fit for the team. Please send your resume and cover letter to hr@haloo.co.
If there are ways that we can make the hiring process more accessible for you, also please let us know at hr@haloo.co.
