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DACH Campaign and Events Manager (B2B Technology Marketing)

Redwood Software • Germany
Remote
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Lead Redwood Software’s regional marketing strategy in the DACH market by localizing global campaigns, driving demand generation, and collaborating with sales and global teams to accelerate pipeline growth. Responsible for demand generation, field marketing, event coordination, and digital campaign management with a focus on German-speaking audiences. Requires native German fluency, B2B tech marketing experience, and hands-on digital localization skills.

Key Highlights
Lead regional marketing strategy for DACH (Germany, Austria, Switzerland) with localization of global campaigns
Drive demand generation, field marketing, and event programs to support sales targets and pipeline growth
Collaborate cross-functionally with global marketing, sales, and product teams to deliver cohesive customer experiences
Key Responsibilities
Localize Redwood’s global marketing programs for the DACH region across inbound, outbound, and event channels
Drive regional demand generation initiatives to build pipeline and support sales targets
Execute field marketing programs in partnership with regional sales leadership
Support Redwood’s SAP partnership within the DACH region
Adapt marketing content and messaging to resonate with German-speaking audiences
Coordinate Redwood’s presence at key events across Europe and the UK in collaboration with global event teams
Manage regional digital marketing campaigns, including localization, execution, and performance tracking
Analyze campaign performance and optimize regional marketing programs for continuous improvement
Collaborate with Product Marketing, ABM, Digital Marketing, and Content teams to deliver cohesive customer experiences
Technical Skills Required
B2B Technology Marketing Demand Generation Digital Marketing
Benefits & Perks
Fully remote work
Equal opportunity employer with zero-tolerance discrimination policy
GDPR compliance for data handling
Nice to Have
Experience partnering closely with sales teams
Willingness to travel for events throughout Europe and the UK
Enterprise software experience

Job Description

Redwood Software is the leader in full stack automation fabric solutions for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower you to orchestrate, manage and monitor your workflows across any application, service or server — in the cloud or on premises — with confidence and control.
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