J

Performance Marketing Manager (Zero-to-One Growth)

justbacked • United State
Visa Sponsorship
Apply Now

Build and scale acquisition channels for a cutting-edge AI avatar company, focusing on paid campaigns, conversion optimization, and retention-driven growth. Own end-to-end experiments, measurement, and budget allocation while collaborating with product, engineering, and growth teams. Requires hands-on execution, analytical rigor, and scrappy problem-solving with a track record of measurable impact.

Key Highlights
Zero-to-one growth opportunity: Establish repeatable acquisition channels from scratch for a high-growth AI research lab.
Full ownership of paid campaigns (search, social, retargeting, sponsorships) with budget discipline and data-driven scaling.
Cross-functional collaboration with product, engineering, and Developer Relations to improve conversion, activation, and retention.
Key Responsibilities
Own day-to-day execution and budget pacing for prioritized acquisition channels (paid search, social, retargeting, sponsorships).
Design and run experiments across audiences, messaging, creative, landing pages, and CTAs with clear hypotheses and success criteria.
Establish reliable tracking, attribution, and dashboards for first-visit-to-signup-to-activation-to-retention funnels.
Analyze acquisition cohorts and funnel drop-offs to identify high-value user sources and optimize conversion/activation.
Collaborate with product and engineering to improve onboarding and lifecycle marketing for new user value discovery.
Report on spend, CPA (cost per activated user), conversion, and retention metrics by source, connecting acquisition to revenue as monetization develops.
Technical Skills Required
SQL Paid Advertising (Search/Social) Marketing Analytics
Benefits & Perks
$200,000–$225,000 base salary plus meaningful equity
Visa sponsorship (O-1, H-1B, green card, etc.) from day one
In-person location in Seattle, five days a week
Health insurance with $2,000 annual HSA contribution
$2,000/year wellness stipend (gym, fitness, training)
$500 tech/work setup allowance
15 days PTO + 10 public holidays + full week year-end closure
Commuter benefits (up to $340/month pre-tax)
4% 401(k) match (100% of first 3% + 50% of next 2%)
Unlimited AI-native tooling access
Quarterly events, annual retreat, holiday party
Lunch, drinks, snacks daily (including boba tea Tuesdays/Thursdays)
Nice to Have
Experience growing AI products, developer tools, or consumer technology
Lifecycle marketing, referral programs, or product-led growth expertise
Creator campaigns or sponsorship measurement beyond impressions/clicks
Experience with attribution modeling and incremental growth analysis

Job Description

Nuance Labs is building photorealistic, real-time AI avatars with emotional intelligence: a full-duplex audiovisual system that can listen, speak, react, interrupt, and respond like a real person.We're a research company, with PhDs from MIT, UW, Oxford, CMU, and Johns Hopkins, and industry experience from Apple, Meta, Amazon AGI, and more. Backed by Accel, Lightspeed, South Park Commons, and NVIDIA, we combine frontier research with ruthless engineering needed for consumer-grade, real-time systems. The team is small, the work is real, and the problems are unsolved.How Nuance Differentiates
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