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Analytics Manager, DTC

flamingo • United State
Visa Sponsorship
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Drive DTC strategy through reporting and diagnostic analytics across the entire user journey from acquisition to retention. Design and manage KPIs, A/B testing suites, and BI dashboards to provide actionable business recommendations. Requires 5+ years of experience in data analytics with proficiency in SQL and modern BI tools.

Key Highlights
Translate complex data into strategic recommendations for senior stakeholders
Own the DTC reporting ecosystem including KPIs, A/B testing, and business health dashboards
Collaborate cross-functionally with Product, Engagement, CX, Distribution, and Finance teams
Key Responsibilities
Synthesize data to provide brand-level insights and clear recommendations on business health.
Build, maintain, and own dashboards using Omni to empower the business to act quickly.
Plan, design, and implement reports that highlight key performance indicators.
Enhance the A/B testing reporting suite and track new feature launches.
Collaborate with the DTC organization to identify data problems and automate reporting solutions.
Conduct deep analysis of key drivers to surface hypotheses for action.
Define how to measure and report ecommerce performance across key KPIs.
Identify analytics pain points and develop automated processes to optimize and streamline workflows.
Technical Skills Required
SQL BI Tools Data Analytics
Benefits & Perks
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
Sabbatical program
Paid parental leave
Free products
Nice to Have
Python
R

Job Description

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. Since launching in 2018, we’ve become the #3 player in women’s shave in the U.S. and expanded our assortment to offer products for every routine: razors, wax steps for face and body, shave gel, and body lotion. Our products and campaigns have been covered by Vogue, Vanity Fair, Elle, and InStyle, and we’ve won major beauty accolades from Allure and Essence. With a mission to empower women, Flamingo is committed to partnering with nonprofit partners working to help women and girls build healthy relationships with their bodies and has helped connect over 200K people to quality mental health and wellbeing resources.
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