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Senior Conversion Optimization Engineer & WordPress Developer (Performance Marketing)

tiger tracks • United State
Remote
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Lead technical website builds and conversion experiments for enterprise clients, blending WordPress, Shopify, and custom landing pages with A/B testing frameworks like VWO. Own full test lifecycles, GA4/GTM implementation, and client-facing CRO strategy for high-growth brands. Requires hands-on expertise in technical SEO, AI-assisted workflows, and scalable experimentation.

Key Highlights
Owns full technical build and experimentation lifecycle for client websites (WordPress, Shopify, custom HTML/CSS/JS, Figma).
Responsible for A/B testing, GA4/GTM governance, and conversion roadmaps with measurable impact (e.g., 2-4 tests/month).
Client-facing role: pitches, QBRs, and defense of recommendations to enterprise leaders (telecom, DTC, healthcare, B2B).
Key Responsibilities
Develop and maintain custom WordPress themes, PHP templates, and ACF blocks for enterprise clients.
Design and execute A/B tests (hypothesis → variant build → GA4 goal wiring → statistical analysis) with a cadence of 2-4 tests/month.
Optimize Shopify PDP, checkout flows, and Recharge subscription pages with performance and conversion in mind.
Build and instrument landing pages (HTML/CSS/JS) with heatmaps (Hotjar/FullStory) and session recordings.
Audit and improve buyflows, serviceability checks, and lead capture forms with bot mitigation strategies.
Own GA4 event design, GTM governance, and conversion validation for multi-client portfolios.
Collaborate with clients on seven-figure pitches, QBRs, and technical recommendations for telecom/ISP, DTC, healthcare, and B2B brands.
Leverage AI tools (Claude, Claude Code) for audits, design, and page builds in production environments.
Ship weekly with documented QA covering mobile, speed, links, forms, and tracking compliance.
Technical Skills Required
WordPress (technical PHP/ACF/Elementor) Conversion Rate Optimization (CRO) & A/B Testing (VWO/Optimizely) Google Analytics 4 (GA4) & Google Tag Manager (GTM)
Benefits & Perks
Company-paid medical, dental, and vision insurance
12 weeks paid parental leave
Fully remote work with company-sponsored MacBook
Nice to Have
Technical SEO literacy (redirects, canonicals, sitemaps, robots.txt)
Experience with Northbeam, Iterable, Rudderstack, or Mixpanel
Range across verticals: telecom/ISP, DTC ecommerce, healthcare, home services, B2B

Job Description

Tiger Tracks is a fully remote performance marketing agency built by former Google marketing leaders, ranked #123 on the 2025 Inc. 5000. We run performance and growth programs for enterprise, DTC, healthcare, home services and B2B brands. Our roster spans telecom and ISP at scale, subscription ecommerce, and category-defining consumer brands. We win on strategic depth and speed of execution.The role
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