B

Digital Marketing Specialist (B2B)

bodor laser usa • United State
Visa Sponsorship
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AI Summary

Lead online demand generation for the U.S. market by managing paid media and optimizing lead quality. Independently execute Google and Meta ad campaigns while collaborating with global marketing and U.S. sales teams. Requires 3+ years of B2B digital advertising experience and professional fluency in both English and Chinese.

Key Highlights
Direct ownership of Google Ads and Meta Advertising for the U.S. market
Bilingual requirement (English and Chinese) for cross-cultural collaboration
Focus on B2B lead generation, conversion rate optimization, and performance analysis

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Key Responsibilities
Build, manage, and optimize U.S. Google Ads campaigns across Search, Display, YouTube, and Performance Max.
Plan and optimize Facebook and Instagram campaigns, including audience targeting and remarketing.
Conduct keyword research and competitor advertising reviews to develop localized U.S. strategies.
Monitor account performance and report on CPL, CTR, CVR, and ROAS to drive optimization.
Improve landing-page content and support A/B testing for conversion rate optimization.
Partner with the U.S. sales team to establish a feedback loop on lead quality and pipeline contribution.
Coordinate with Global Marketing on campaign strategy and creative needs across time zones.
Capture and perform basic editing of short-form video for marketing use.
Technical Skills Required
Google Ads Meta Ads Google Analytics 4

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Benefits & Perks
Competitive base salary
Comprehensive health benefits
Paid time off and company holidays
401(k) plan with employer match
Business travel reimbursement
Visa sponsorship for eligible employees
Professional training and development opportunities

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Nice to Have
Experience marketing B2B industrial products or capital equipment
Experience with LinkedIn Ads
Foundational knowledge of SEO
Experience working in a U.S. subsidiary of a China-headquartered company
Experience connecting paid-media reporting with CRM data

Job Description

Bodorlaser Inc. is seeking a data-driven and hands-on Digital Marketing Specialist to lead online demand generation for the U.S. market. The role will independently manage and optimize paid media while partnering closely with the U.S. sales team and Global Marketing to improve lead volume, lead quality, and marketing efficiency. The successful candidate combines strong platform expertise, analytical rigor, localized English copywriting, and practical execution in a fast-moving, cross-cultural environment.
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Job Overview
Posted Date Oct 14, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Marketing
Company bodor laser usa
Mentioned Skills
keyword research google ads adobe premiere pro excel seo google analytics crm data analysis

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