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Marketing Technology Manager

hinshaw & culbertson llp • United State
Remote
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AI Summary

Lead the strategy, management, and optimization of the firm’s marketing technology ecosystem, including CRM, email marketing, website/content management, and analytics. Develop roadmaps, oversee platform administration, and improve data-driven decision-making for business development and client engagement. Requires 6+ years of experience in marketing technology, CRM, and digital marketing, preferably in a law firm or professional services environment.

Key Highlights
Lead strategy, administration, and optimization of core marketing technology platforms (CRM, email marketing, website/content management, analytics, etc.)
Develop and maintain a marketing technology roadmap aligned with business priorities and data-driven decision-making
Oversee CRM strategy, data governance, reporting, and process improvement with cross-functional teams
Key Responsibilities
Develop and maintain a marketing technology roadmap supporting business priorities and improving efficiency, data quality, and reporting
Serve as the primary business owner for core marketing technology platforms, including CRM, email marketing, website/content management, and analytics
Lead CRM strategy, adoption, data governance, reporting, and process improvement in partnership with business development, communications, and IT teams
Oversee day-to-day platform administration, configuration, data hygiene, user access, issue resolution, and vendor coordination
Manage system upgrades, testing, launches, and adoption plans in coordination with IT, vendors, and internal stakeholders
Develop dashboards, reports, and data tools to evaluate campaigns, engagement, and business development activity
Improve data capture and integrity across systems, including contact information, attorney activity, client engagement, and campaign results
Lead marketing technology projects from requirements gathering through implementation, training, rollout, and optimization
Evaluate and recommend improvements to project management and workflow tools for better intake, prioritization, visibility, and accountability
Oversee vendor relationships, service levels, budgets, renewals, and issue escalation for marketing technology platforms
Provide guidance, coaching, and direction to team members responsible for marketing technology support and execution

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Technical Skills Required
CRM Systems Marketing Technology Platforms Data Analytics
Benefits & Perks
Competitive compensation
Flexible benefits program
Generous 401(k) plan

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Nice to Have
Relevant coursework or certifications in marketing, technology, business, data, or communications
Experience in a law firm or professional services environment
Deeper platform ownership or people leadership experience

Job Description

Hinshaw & Culbertson LLP is a national law firm with over 500 attorneys across the United States. Founded in 1934 and headquartered in Chicago, we provide sophisticated legal counsel to clients in highly regulated industries, including insurance, financial services, healthcare, and professional services. We also offer strategic business and transactional advice to a wide range of for-profit and nonprofit organizations, including government agencies and educational institutions. Learn more at hinshawlaw.com.
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Job Overview
Posted Date Oct 10, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Marketing
Company hinshaw & culbertson llp
Mentioned Skills
crm vendor coordination

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