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D2C Growth Product Manager

Mira • Germany
Remote
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AI Summary

Mira seeks a D2C Growth Product Manager to own the growth roadmap and drive experimentation across the consumer funnel, focusing on retention, conversion, and subscription growth. Responsibilities include building an experimentation pipeline, designing and evaluating A/B tests, independently prototyping, and partnering with Marketing, Design, and Engineering. Requires 3+ years of growth product management, hands-on A/B testing, proficiency with rapid prototyping tools, and strong analytical skills in a B2C subscription/repeat-purchase context.

Key Highlights
Own and accelerate growth across the entire consumer funnel (acquisition, activation, conversion, monetization, retention)
Build and maintain a structured experimentation pipeline, designing and evaluating A/B tests
Independently create prototypes and run experiments using rapid prototyping tools without engineering support
Key Responsibilities
Own the growth part of the product roadmap and identify the highest-impact opportunities across acquisition, activation, conversion, monetisation, and retention.
Analyse the customer funnel and product data across both the app and our e-commerce storefront to identify growth opportunities, friction points, and areas for optimisation.
Build and continuously maintain a structured experimentation pipeline based on business impact, customer insights, and quantitative data.
Design, launch, and evaluate A/B tests and other product experiments, turning results into actionable product decisions.
Independently build prototypes, run experiments.
Balance short-term experimentation with scalable product solutions that create sustainable long-term growth.
Partner closely with Marketing to improve the end-to-end journey from acquisition channels and campaigns into the product and purchase experience.
Define product requirements and work closely with Design and Engineering to deliver growth initiatives from discovery through launch and iteration.

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Technical Skills Required
Product experimentation Rapid prototyping Data analysis
Benefits & Perks
Fully remote work with flexible hours
Competitive salary and performance-based bonus tied to OKRs
Real opportunities for career growth and team development

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Nice to Have
Experience with D2C e-commerce (not just in-app growth)
Experience with regulated health/wellness products

Job Description

Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 300,000 customers. In 2023, we were recognized by Inc. 5000 as America's fastest-growing femtech company.Mira’s breakthrough innovation was creating the market’s only FDA-compliant at-home hormone monitor with quantitative testing technology. From the beginning, our mission has been to make hormone data accessible and meaningful - so women can understand their bodies and make confident health decisions at every stage of life, from cycle health and family planning to hormonal imbalances and the menopause transition.
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Job Overview
Posted Date Oct 09, 2026
Employment Type Full-time
Experience Level Mid-Senior level
Location Germany
Category Product Management
Company Mira
Mentioned Skills
san prototyping prototypes product manager

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