Build and execute end-to-end demand generation programs to convert leads into pipeline, focusing on email marketing, webinars, and case studies. Own full lifecycle ownership of campaigns, collaborate cross-functionally, and support product marketing as needed. Requires hands-on B2B demand gen experience with a full-stack mindset and strong communication skills.
Key Highlights
Full-stack demand generation role with end-to-end ownership of email marketing, webinars, and case studies
Hands-on execution required—no delegation of core responsibilities
Collaboration with Sales, Customer Success, and internal teams to drive pipeline and revenue growth
Key Responsibilities
Stand up and manage proactive, always-on lead gen email programs from scratch, including segmentation, cadence, and reporting
Own webinar lifecycle—topic selection, slide creation, promotion, hosting, and post-event follow-up—while partnering with Sales, CS, and subject matter experts
Source, write, and publish customer case studies to support Sales in active deals, coordinating with Customer Success for approvals
Support product marketing with sales-facing roadmap slides, launch collateral, and competitive input on an as-needed basis
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Technical Skills Required
Email Marketing
B2B Demand Generation
Webinar Management
Benefits & Perks
Fully remote work with global team
Generous home office and equipment stipend
Supportive parental leave policy
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Nice to Have
GovTech marketing experience
Design/visual skills
Exposure to product marketing (positioning, launch content, sales enablement)
Job Description
We build software that uses natural language processing (NLP) and AI to help local governments work faster, more accurately, and more efficiently. Over 120 local government entities in 25 states rely on us to help drive revenues and provide important services that power society.Thrive, wherever you call home. Join our fully remote team and unlock a world of possibilities beyond just a paycheck:
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