Are you a research-driven storyteller with a passion for impacting B2B SaaS businesses? As a Content Marketing Strategist at our agency, you will be a key contributor within a broader cross-functional team, integral to delivering against overall client strategy led by our in-house CMO. This agency specializes in B2B SaaS startups, focusing on building and managing their marketing functions, guiding them through go-to-market strategy, positioning, customer segmentation, and more. You'll drive their content initiatives through meticulous research and data-driven storytelling, aiming to make a tangible impact on B2B SaaS businesses. The ideal candidate will possess a blend of copywriting prowess, a deep understanding of content integration with marketing tactics, and a talent for storytelling that resonates with a professional audience.
Responsibilities
Develop and implement a comprehensive content strategy that aligns with our clients' business goals and marketing objectives.
Craft compelling and high-quality content across various formats, including blogs, white papers, case studies, email campaigns, and social media posts, tailored to a B2B SaaS audience.
Utilize storytelling techniques to create engaging narratives that effectively convey complex technical concepts and value propositions.
Collaborate with the marketing team to ensure content strategy complements and amplifies other marketing efforts, such as SEO, SEM, and inbound marketing.
Conduct market research and stay updated on industry trends to ensure content remains relevant, insightful, and ahead of the curve.
Analyze content performance metrics and use insights to refine and optimize the content strategy continually.
Manage content calendars, ensuring timely delivery of high-quality materials.
Provide guidance and feedback to other content creators and contributors.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or related field.
3-5 years of experience in content strategy, preferably in a B2B or SaaS-focused agency or company.
Proven track record of creating compelling content for various mediums and audiences.
Strong understanding of content marketing's integration with other digital strategies.
Ability to translate technical information into engaging content.
Experience with content management systems, SEO tools, and analytics platforms.
