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Email Automation Specialist (Salesforce Marketing Cloud)

talenthop • United State
Remote
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Design and execute complex marketing automation workflows to enhance personalized customer engagement. Collaborate with marketing and UX teams to optimize campaign performance and strategic audience segmentation. Requires 3+ years of experience with Salesforce Marketing Cloud, AMPscript, SQL, and HTML/CSS.

Key Highlights
Design and implement complex automation workflows using triggers and audience creation methods
Plan customer lifecycle touchpoints and segmentation strategies
Maintain data models to support scalable segmentation and dynamic content
Key Responsibilities
Design and implement automation workflows using complex triggers and audience creation methods
Plan customer lifecycle touchpoints and segmentation strategies collaboratively
Communicate effectively with stakeholders to align on automation strategies and objectives
Monitor and optimize active workflows to ensure performance and quality
Maintain data models to support scalable segmentation and dynamic content
Ensure compliance with legal standards and industry best practices
Technical Skills Required
Salesforce Marketing Cloud AMPscript SQL
Benefits & Perks
Health insurance
401(k) retirement savings
Generous paid time off
Flexible scheduling
Remote-first culture
Professional development opportunities
Employee referral program
Nice to Have
Experience with other Email Service Platforms such as Klaviyo or ActiveCampaign
Knowledge of cross-inbox and cross-device email compatibility
Understanding of email authentication protocols
Familiarity with web analytics tools like Google Analytics

Job Description

This is a Fully Remote Job

About Our Client:

This team operates within the digital marketing industry, focusing on delivering personalized customer experiences through advanced marketing automation. They address the challenge of engaging diverse customer segments by implementing sophisticated automation workflows and data-driven strategies. Their approach supports scalable audience segmentation and dynamic content personalization, contributing to measurable marketing outcomes for their clients.

About the Opportunity:

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