G

Senior Growth Marketing Manager (Paid & Multi-Channel Acquisition)

GrowthBuddy • India
Remote
Apply Now

Lead customer acquisition and growth for a premium consumer brand by owning paid media, social, partnerships, and emerging channels. Build high-performing campaigns, optimize the full customer funnel, and drive scalable, data-driven growth through experimentation and creative innovation. Collaborate cross-functionally to align marketing efforts with revenue goals in a fast-paced, remote environment.

Key Highlights
Own end-to-end growth marketing strategy across paid media (Google Ads, Meta), social, partnerships, and emerging channels
Drive measurable revenue growth by optimizing the full customer funnel and scaling high-performing acquisition channels
Combine analytical rigor with creative execution to develop unconventional growth initiatives and experiments
Key Responsibilities
Manage paid acquisition campaigns across Google Ads and Meta, including strategy, budget allocation, creative testing, optimization, and performance analysis
Develop compelling creative concepts, campaign angles, and storytelling that align with brand positioning while driving conversions and retention
Improve the entire customer journey—from ad engagement to checkout and post-purchase retention—by optimizing landing pages, signups, and lifecycle marketing
Build and scale additional acquisition channels such as creator partnerships, social media, referrals, and affiliates while identifying emerging platforms (e.g., Reddit, TikTok, AI-driven discovery)
Establish and maintain robust marketing measurement systems, including GA4, UTM tracking, conversion APIs, and BI tools, to attribute growth accurately
Design and execute a structured experimentation roadmap, launching tests, analyzing results, and iterating based on data-driven insights
Collaborate with product, brand, and creative teams to translate growth strategies into executable campaigns and creative assets
Leverage customer and performance data to allocate budgets, scale winning initiatives, and pivot underperforming channels
Write persuasive copy and craft narratives that balance brand identity with conversion-focused messaging
Technical Skills Required
Google Ads Meta Ads (Facebook/Instagram) Marketing Analytics & Attribution
Benefits & Perks
Fully remote work
Nice to Have
Experience in premium consumer, travel, hospitality, luxury, or high-value product/services
Marketing to affluent, aspirational, or high-intent audiences
Membership/subscription or marketplace business expertise
Creator/influencer partnership management
Experience with lifecycle marketing platforms (e.g., Customer.io)
AI tools for marketing research, creative development, or analysis
Reddit, TikTok, metasearch, or sponsorship-based acquisition channels

Job Description

TL;DR

A fast-growing premium consumer brand is looking for a hands-on Growth Marketing Manager to take ownership of customer acquisition and growth across paid media, social, partnerships and emerging channels. You’ll work closely with senior leadership to build campaigns from scratch, develop compelling creative, run structured experiments and connect marketing activity directly to revenue. This is a high-ownership role for someone who enjoys moving quickly, thinking creatively and finding unconventional ways to drive growth.

  • Role type: Fully remote, full-time 
  • Working hours: 3:30pm - 12:30am IST

What you'll do

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