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Senior Digital Advertising Manager (PPC & SEO) - Remote

blacksmith agency • United State
Remote
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Lead end-to-end digital marketing strategy and execution for PPC and SEO clients across multifamily, B2B, and technical verticals. Oversee paid search, paid social, organic search, and conversion optimization while driving measurable growth and client success. Requires 4-7 years of experience in full-funnel multi-channel strategy with strong analytical, leadership, and communication skills.

Key Highlights
Own full PPC and SEO strategy, performance, and client-facing leadership for multiple industries
Join sales calls to shape strategy, validate scope, and influence deal closure
Build and execute 90-day, 6-month, and annual growth roadmaps with measurable outcomes
Key Responsibilities
Lead strategy for PPC and SEO clients across multifamily, B2B, and technical verticals
Join sales calls to validate scope, pitch technical recommendations, and help close deals
Build and execute 90-day, 6-month, and annual growth roadmaps for every client
Oversee performance across Google Ads, Meta, Microsoft Ads, and organic search
Audit PPC campaigns, keyword strategies, bidding structures, and landing pages for optimization
Manage technical SEO, on-page SEO, link building, programmatic SEO, and AI-driven content
Track KPIs, conversion attribution, and ensure analytics accuracy
Provide weekly direction and QA, coordinating priorities with marketing project managers
Present monthly and quarterly performance summaries to clients
Technical Skills Required
Google Ads Search Engine Optimization (SEO) Google Analytics 4 (GA4)
Benefits & Perks
Remote work (USA, Canada, or South Africa)
Predictive Index assessment for hiring process
Nice to Have
Agency experience managing multiple clients simultaneously
Experience joining sales calls and influencing close rates
Familiarity with multifamily, real estate, or high-intent lead generation
Experience with AI SEO, programmatic SEO, technical SEO audits, and conversion rate optimization (CRO)

Job Description

  • Marketing
  • Full time
  • Remote (USA, Canada or South Africa)

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Digital Advertising Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.
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