As a CRM Operations Specialist at Marshmallow, you will own and evolve CRM capabilities to enhance customer communication across the organization. You will build governance frameworks, enable stakeholder adoption, and drive impactful CRM initiatives. The role requires strong data literacy and experience in CRM management, preferably with Braze.
Key Highlights
Own and evolve Marshmallow’s CRM operations capability.
Build strong governance frameworks for CRM activity.
Drive high-quality campaign execution through strong operational processes.
Key Responsibilities
Own and evolve Marshmallow’s CRM operations capability, helping shape how the platform is used across the organisation.
Build strong governance frameworks for CRM activity, including how campaigns are prioritised, sequenced, and managed across teams.
Enable and support stakeholders across the business to use CRM effectively, increasing adoption while maintaining quality and consistency.
Partner cross-functionally with teams across the organisation to identify opportunities, align on priorities, and improve customer communications.
Use data and testing insights to inform decisions, optimise performance, and ensure CRM activity is driving measurable impact.
Drive high-quality campaign execution through strong operational processes, audience segmentation, scheduling, and platform management.
Technical Skills Required
CRM Management
Data Analysis
Campaign Management
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Benefits & Perks
Bonus scheme designed to reward high performance
Private medical insurance with Vitality
25 days holiday plus bank holidays
Nice to Have
Recent hands-on experience with Braze
Job Description
We’re on a mission to make migration easy.We started building Marshmallow in 2017. Since then, we’ve grown from 3 to 700+ people, gained unicorn status, raised ~£140M over three funding rounds, turned profitable, insured millions of drivers and lent millions in car loans.But we’re only just getting started. Our goal is to become one of the largest financial services providers in the world. Over the next 10 years we’ll grow exponentially, not only by scaling our existing products, but also by building new ones.
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