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Head of B2B Product Marketing & GTM Strategy (Series A AI Financial Services)

yu recruitment • United State
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Lead the end-to-end marketing function for a Series A AI company in financial services, scaling product marketing, demand generation, and brand strategy to drive pipeline growth and competitive differentiation. Requires 8–16 years of B2B marketing experience, hands-on execution, and startup scaling expertise with AI fluency. Reporting directly to the CEO, this role demands ownership of GTM, team building, and evangelizing complex AI concepts to financial executives.

Key Highlights
Direct reporting to CEO with full ownership of marketing function (product marketing, demand gen, brand, GTM, events)
Hands-on 'player-coach' role requiring both strategic leadership and tactical execution (messaging, enablement, campaigns)
Series A AI financial services company with profitable growth trajectory; critical to outpace competitors in market positioning
Key Responsibilities
Lead all product messaging and positioning for the AI platform, translating technical capabilities into executive-level narratives
Design and execute GTM strategies for product launches, including sales enablement tools (battlecards, playbooks, competitive intelligence)
Collaborate with Sales to co-own demand generation metrics and revenue targets, driving pipeline contribution
Build and scale the marketing team from the ground up, hiring, coaching, and setting operational cadence
Act as the primary company spokesperson at industry events, analyst briefings, webinars, and customer forums
Technical Skills Required
B2B Product Marketing Demand Generation Go-To-Market (GTM) Strategy
Benefits & Perks
$260,000 – $320,000 base salary + competitive equity
Visa support for eligible candidates (e.g., OPT/H1B transfers)
Prime downtown San Francisco office location
Nice to Have
Direct experience in conversational AI, voice AI, or agentic AI companies
Strong public speaking track record at major industry events/webinars/analyst briefings

Job Description

Job Title: Head of Marketing

Location: Downtown San Francisco, CA– 5 days/week on-site

Reporting To: Chief Executive Officer (CEO)

Compensation: $260,000 – $320,000 Base Salary + Competitive Equity

Employment Type: Full-time

About the Company

We are a highly profitable, Series A agentic AI company building transformative technology for credit unions and community banks. We are pioneering a new category in the financial services sector, and we need a visionary, hands-on marketing leader to ensure the market understands our value before competitors even get the chance.

About the Role

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