C

Social & Paid Marketing Manager (Top-of-Funnel)

craft • United State
Visa Sponsorship
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Build the top-of-funnel awareness engine from the ground up for an AI-native consumer intelligence platform, owning both content creation and distribution. Write posts and scripts, shoot short-form video, produce graphics, and run paid experiments across LinkedIn, Instagram, TikTok, X, Meta and Google. Requires roughly three years in-house B2B SaaS experience owning social and/or paid, with a consumer-forward, culturally fluent approach.

Key Highlights
Own top-of-funnel awareness and brand-building, reporting to the Head of Brand
Create content end-to-end: writing, shooting short-form video, and light graphics
Run paid experiments across LinkedIn, Instagram, TikTok, X, Meta and Google
Grow an existing newsletter and shape event strategy and activations
Confirmed budget available for paid testing, freelancers, and activations
Key Responsibilities
Build the top-of-funnel awareness engine from the ground up, owning both content creation and distribution
Write posts and scripts, shoot short-form video, and produce light graphics
Run paid experiments across LinkedIn, Instagram, TikTok, X, Meta and Google
Track performance against clicks, conversions and qualified leads, and iterate based on data
Grow an already-traction-showing newsletter
Shape event strategy and activations
Own awareness and brand-building alongside a Product Marketing hire who owns bottom-funnel
Technical Skills Required
Social media marketing Paid media Short-form video production
Benefits & Perks
$105,000 - $120,000 salary
Hybrid working
Meaningful equity and performance bonus eligibility
Flexible PTO
Visa sponsorship available

Job Description

This AI-native consumer intelligence platform came out of two years in stealth in early 2026 with some incredible funding and a client roster of Fortune 500 consumer brands.

Creativity isn't bolted on here; it sits at the centre, and that’s what differentiates it from most B2B SaaS marketing roles. And because the product helps the world's biggest brands understand their consumers, the marketing gets to skew consumer-forward and culturally relevant - trends and consumer behaviour, not feature lists.

The Role

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