S

Performance Marketing Manager (Paid Acquisition & Creative Lead)

samuel leeds education • United Arab Emirates
Visa Sponsorship Relocation
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AI Summary

Lead end-to-end paid acquisition strategy, creative direction, and campaign optimization for Samuel Leeds Education, driving profitable customer growth across Meta, Google/YouTube, and emerging channels. Own spend allocation, funnel performance, and data-driven measurement to ensure every ad dollar delivers measurable ROI. Hands-on role requiring deep expertise in direct-response marketing, creative testing, and hands-on campaign management.

Key Highlights
Hands-on ownership of all paid campaigns across Meta, Google/YouTube, and new channels with a seven-figure annual budget.
End-to-end creative leadership: ideation, scripting, directing shoots, and testing high-volume ad concepts.
Focus on cold audience acquisition with strict cost-per-customer controls and real incrementality testing.

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Key Responsibilities
Build, launch, and optimize paid campaigns across Meta, Google/YouTube, and emerging channels with a seven-figure budget.
Lead creative direction from concept to live ad, including scripting, directing shoots, and testing high-volume ad concepts.
Own end-to-end paid acquisition: spend allocation, funnel optimization, and conversion tracking from ad to purchase.
Implement clean UTM, pixel, and Conversions API setups with first-touch and last-touch attribution tracking.
Conduct incrementality testing and analyze blended metrics to ensure accurate performance measurement.
Audit and improve existing ad accounts, spend history, creative performance, and tracking systems within 90 days.
Develop and present a paid acquisition plan covering channel mix, seasonal budgeting, and testing roadmap.
Collaborate with content teams to establish structured creative testing rhythms and scale winning campaigns.
Provide weekly leadership reporting on spend, new customers, cost-per-customer, and performance trends.
Technical Skills Required
Meta Ads Manager Google Ads (YouTube/Google) Direct-Response Marketing

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Benefits & Perks
AED 360,000 annual tax-free salary (AED 30,000/month)
Quarterly performance bonus (up to 100% of quarterly salary)
Visa sponsorship
Health insurance
Relocation support for eligible candidates

Interested in relocating to United Arab Emirates? Check out our comprehensive Relocation Jobs in United Arab Emirates page with detailed relocation packages and benefits.

Nice to Have
Experience with webinar funnels, landing pages, and follow-up sequences (e.g., Keap, ManyChat, WooCommerce).
Familiarity with CRM integrations and tools like ClickFunnels.
Understanding of ASA/CAP advertising rules for education and finance-adjacent offers.
Prior experience in the UK market.

Job Description

Location: Dubai Internet City, Dubai (office-based). UAE-based candidates preferred; relocation support available for the right candidate.

Package: AED 30,000 per month tax-free, plus a quarterly performance bonus of up to 100% of your quarterly salary, based on growth in new customers. Visa and health insurance provided.

Reports to: Head of Marketing

The opportunity

Samuel Leeds is one of the UK's best-known property education brands. We run webinars, live events and a large Academy community, backed by a big organic audience across YouTube, Instagram and podcasts.

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Job Overview
Posted Date Sep 30, 2026
Employment Type Full-time
Experience Level Director
Location United Arab Emirates
Category Marketing
Company samuel leeds education
Mentioned Skills
google ads asa crm

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