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Senior Paid Media Manager

topstep • United State
Remote
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AI Summary

Lead the execution and optimization of paid acquisition strategies across search, social, and video channels. Manage budget allocation and scale performance marketing campaigns through structured experimentation and data analysis. Requires 5+ years of experience in performance marketing with a strong analytical mindset for growth optimization.

Key Highlights
Own day-to-day execution of Google Search, Performance Max, YouTube, and Paid Social campaigns
Design and execute structured experimentation frameworks for audiences, creative, and landing pages
Collaborate cross-functionally with Product, Analytics, and Creative teams to optimize the acquisition funnel
Key Responsibilities
Own day-to-day execution and optimization of paid acquisition campaigns across Google Search, Performance Max, YouTube, and Paid Social.
Manage budget allocation across channels based on performance and marginal return.
Identify and test new acquisition channels such as Reddit, Connected TV (CTV), and other performance platforms.
Design and execute structured experimentation frameworks to improve CPL, CAC, and ROAS.
Partner with creative teams to develop and test new advertising concepts and messaging angles.
Collaborate with Product and Lifecycle teams to identify and remove friction points in the user journey.
Monitor campaign performance and deliver reporting on acquisition metrics and incremental lift.

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Technical Skills Required
Performance Marketing Paid Acquisition Google Ads
Benefits & Perks
Seven Company-paid Holidays
Generous Family Leave
Front-loaded Paid Time Off
401(k) matching
Health, dental, and vision insurance
Vacation bonus for 5 consecutive days
Food and groceries budget
Health and wellness contribution

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Nice to Have
Experience in fintech, trading platforms, financial education, or regulated industries
Experience with Paid Search
Experience scaling paid acquisition programs with large budgets
Familiarity with attribution models, incrementality testing, and marketing analytics
Experience working with lifecycle marketing and CRM teams

Job Description

We are seeking a to lead the execution and optimization of our paid acquisition strategy across key channels. This role will be responsible for managing and scaling performance marketing campaigns while partnering closely with the Director of Growth to test and expand into new acquisition channels.The ideal candidate is both analytical and hands-on, capable of executing campaigns while building structured experimentation frameworks to improve customer acquisition efficiency and scale.This role will collaborate closely with teams across Lifecycle Marketing, Analytics, Product, and Creative to drive measurable growth and improve the performance of the customer acquisition funnel.
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Job Overview
Posted Date Sep 29, 2026
Employment Type Full-time
Experience Level Not Applicable
Location United State
Category Programming
Company topstep
Mentioned Skills
artificial intelligence ai google ads slack ai tools crm

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