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Vice President of Product, Consumer Experience & AI Platform (Senior Care Marketplace)

A Place for Mom • New York City Metropolitan Area
Remote
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Lead the end-to-end demand-side product strategy for A Place for Mom’s senior care marketplace, owning AI-driven orchestration, full-funnel conversion, and platform monetization. Build and scale agentic AI systems, context/memory layers, and decision engines to transform family journeys from search to placement. Report directly to the Chief Product Officer with full P&L accountability for traffic, conversion, and yield.

Key Highlights
Single-threaded ownership of the demand-side marketplace funnel, including AI orchestration, agentic systems, and full-funnel conversion
Build and scale multi-agent LLM systems with tool/API integration, guardrails, and human escalation paths at production scale
Own context/memory layers, routing intelligence, and platform monetization (match economics, yield, pricing surfaces)
Report directly to the Chief Product Officer with full P&L accountability for traffic, conversion, and AI quality metrics
100% remote or local to NYC office flexibility
Key Responsibilities
Set and execute full-funnel strategy, including traffic (organic/paid), conversion (registration to move-in), and monetization (match economics, yield)
Design, build, and scale AI orchestration engines with multi-agent systems, tool/API integration, guardrails, and human escalation paths
Develop context/memory layers to persist family state across sessions and surfaces for seamless agentic experiences
Lead routing intelligence to match family intent with providers/advisors, optimizing for accuracy and conversion
Define and enforce AI safety, fairness, and evaluation disciplines for production systems
Build and mentor a senior product team blending consumer product judgment and applied AI expertise
Serve as the product owner for shared AI services, ensuring adoption by provider/advisor teams
Run weekly reviews to inspect inputs (traffic, conversion, AI quality) and explain outputs (funnel performance, platform leverage)
Technical Skills Required
Applied Large Language Models (LLMs) Multi-Agent System Orchestration Full-Funnel Product Leadership
Benefits & Perks
401(k) with company match
Health, dental, and vision insurance
Paid time off
Nice to Have
Retrieval at scale over proprietary corpora (e.g., 25+ years of placement signal)
Knowledge graph or entity resolution systems for persistent cross-session memory
Agent interoperability frameworks (e.g., MCP, tool manifests, attribution models)
Marketplace ranking/matching ML experience
Production voice AI experience (latency, barge-in, handoff design)
Healthcare/senior care consumer product familiarity
Post-conversion lifecycle product experience (retention, subscriptions)
Foundation model fine-tuning (RLHF, reinforcement learning)

Job Description

Vice President of Product, Consumer Experience and AI Platform

A Place for Mom (APFM) | NYC - Remote * Could be 100% remote of local to our NYC Office

The Role

A Place for Mom is the largest senior care marketplace in North America. Around 27 million people come to us each year at one of the hardest moments of their lives. We are hiring a Vice President of Product to be the single threaded owner of the demand side of this marketplace, end to end. Traffic, conversion, and the yield.

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