V

Performance & Growth Marketing Manager

vihara • India
Remote
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AI Summary

Lead the performance marketing engine for Vihara, managing Meta and Google ad campaigns to drive CPL, CPA, CAC, and ROAS. Optimize landing pages, funnels, and audience segmentation while creating ad creatives and copy. Requires 2–3 years of hands‑on growth marketing experience with strong analytical and communication skills.

Key Highlights
Full ownership of Meta and Google Ads campaigns
Remote work with high autonomy
Focus on performance metrics such as CPL, CPA, CAC, and ROAS
Key Responsibilities
Manage and optimize Meta Ads & Google Ads
Run campaigns focused on CPL, CPA, CAC and ROAS
Manage retargeting, audience segmentation and conversion tracking
Optimize landing pages and marketing funnels
Develop ad creatives, copy and growth experiments
Manage social media and content across LinkedIn, Instagram, Facebook and X
Support demand generation, brand building and new growth channels
Track marketing KPIs and provide performance insights
Technical Skills Required
Meta Ads Google Ads Google Analytics
Benefits & Perks
Fully remote work
High ownership and responsibility
Direct collaboration with founders
Nice to Have
LinkedIn Ads experience
PropTech/Real Estate experience
FinTech experience
Startup experience
AI marketing tools experience
Video content experience

Job Description


We’re Hiring: Performance / Growth Marketing Manager


Company: Vihara

Experience: 2–3 Years

Job Type: Full-Time

Work Mode: Fully Remote


Vihara is a PropTech marketplace making real estate buying and selling more transparent and efficient.


We’re looking for a hands-on Performance / Growth Marketing Manager to help build and scale our marketing engine.


What You’ll Do


  • Manage and optimize Meta Ads & Google Ads
  • Run campaigns focused on CPL, CPA, CAC and ROAS
  • Manage retargeting, audience segmentation and conversion tracking
  • Optimize landing pages and marketing funnels
  • Develop ad creatives, copy and growth experiments
  • Manage social media and content across LinkedIn, Instagram, Facebook and X
  • Support demand generation, brand building and new growth channels
  • Track marketing KPIs and provide performance insights


What We’re Looking For


  • 2–3 years of hands-on performance/growth marketing experience
  • Strong experience with Meta Ads and Google Ads
  • Knowledge of GA4, Google Tag Manager and conversion tracking
  • Strong analytical and creative mindset
  • Good copywriting and communication skills
  • Ability to work independently and take ownership


Bonus: LinkedIn Ads, PropTech/Real Estate, FinTech, startups, AI marketing tools or video content experience.


Why Vihara?


🌎 Fully Remote

🚀 Fast-moving startup

🤝 Direct collaboration with founders

🎯 High ownership and real responsibility


How to Apply


Apply through LinkedIn and share:


  1. Your most successful Meta/Google Ads campaign with real numbers
  2. Your most creative growth strategy
  3. Your most controversial opinion about marketing, technology, business, or life


If you love building, testing, learning and scaling — we want to hear from you.


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