Brand and Product Designer with AI Expertise

We're looking for a rare hybrid: someone who can design beautiful brand experiences, shape real product interfaces, and market it all with equal skill, while knowing how to put AI to work across every part of that.

This is a founding role. You'll be shaping the visual identity, product experience, and growth story for two ventures at once: New Wave Car Wash, an express car wash reimagining the industry through chromotherapy lighting, aromatherapy, and mental wellness, and Newcleux, the AI operating system for service businesses.

What you'll do

Design brand assets, campaigns, and digital experiences for New Wave that bring our sensory reset and mindfulness positioning to life, not just another car wash ad.

Own UI/UX for Newcleux, designing the interfaces operators and their teams use every day, across web and the Flutter based mobile app, as the product grows from early stage to category defining platform.

Build out Newcleux's broader visual identity and design system alongside the product work.

Use AI tools daily, for content generation, campaign ideation, creative production, UI exploration, and speeding up your own workflow. We want someone who treats AI as a creative partner, not a threat.

Translate community, curiosity, and wellbeing into scroll stopping content across social, web, and in location experiences.

Partner directly with founders and the technical lead. No layers, no bureaucracy. Your work ships fast and matters immediately.

Who you are

• A designer at heart who also thinks like a marketer, or vice versa. You don't wait to be told which hat to wear.
• Comfortable moving between brand marketing work and product UI/UX work in the same week.
• Comfortable being an early builder. You like the ambiguity of a founding role more than the safety of a mature team.
• Fluent with AI tools and genuinely excited about where design, marketing, and product are headed because of them.
• Someone who gets why a car wash can feel like a moment of calm in someone's day, and who can carry that same emotional intelligence into an AI product for operators.

Qualifications

• Brand and visual design skills, including experience creating logos, signage, layouts, and digital assets for customer-facing environments.

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• Marketing strategy and execution capabilities, such as campaign planning, social media management, and performance tracking across digital channels.
• User experience and interface design skills, with the ability to design intuitive flows for kiosks, apps, and other interactive systems.
• Copywriting and content creation abilities for promotional materials, on-site messaging, and customer communications.
• Strong analytical mindset, with comfort using data, customer feedback, and behavioral insights to inform design and marketing decisions.
• Experience working in or designing for physical service environments (e.g., retail, mobility, car wash, hospitality) is highly beneficial.
• Ability to work autonomously in a remote setting, manage multiple projects, and collaborate effectively with cross-functional partners.
• Bachelor’s degree in design, marketing, communications, or a related field, or equivalent practical experience in a similar role.
• Interest in AI-driven systems, behavioral science, and building foundational brand and experience frameworks for early-stage ventures.

Why join now

You'll help define the creative DNA and product experience of two ventures from the ground up, with real ownership and a seat at the table as we scale.

Competitive salary, hiring bonus, and equity included.