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Media Buying Operations Manager (Direct-to-Consumer Trading)

Spotware Systems • Cyprus
Relocation
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AI Summary

Lead the creation and scaling of a performance‑driven media‑buying network for Spotware's new cTrader trading product. Manage external media‑buying units, ad‑ops stack, and anti‑fraud processes while optimizing acquisition cost and user quality. Require 5+ years of performance marketing experience and strong analytical and ad‑tech expertise.

Key Highlights
Build and scale an external performance‑pay media‑buying network.
Own the ad‑ops/martech stack including tracking, attribution, and analytics.
Drive acquisition efficiency through data‑driven optimization and anti‑fraud controls.
Key Responsibilities
Source, onboard, and manage a network of external performance-pay media-buying units.
Set pay schemes (fixed + performance) and allocate them across funnel and geo, deploying winning combinations.
Scale the network, cut underperformers, and manage unit-count ramp against live cost-per-funded-account and conversion-rate signals.
Launch initial geos hands‑on by running media‑buying units personally until the external network is established.
Conduct QA and anti‑fraud on unit output and reconcile performance‑based payouts against verified funded accounts.
Act as single point of contact between in‑house team and external units, providing briefs, collecting performance data, and feeding insights back into testing and scaling.
Own advertising accounts, tracking pixels, server‑side tracking, mobile attribution, and first‑party data in‑house.
Report acquisition performance against CAC, funded‑account quality, and net deposit, collaborating with analysts on measurement.
Technical Skills Required
Performance Marketing Ad Operations Data Analytics
Benefits & Perks
Private medical insurance
Relocation support (entry permit, bonus, flight tickets, airport pickup)
Office perks (fresh fruit, weekly treats, snack days)

Job Description


Spotware Systems is looking for a hands-on Media Buying Operations Manager for our new direct-to-consumer trading product built on the cTrader ecosystem. You will build, run, and scale the media-buying network and the ad-ops / martech spine - turning testing funnels and cohorts into registered, funded, and actively trading cTrader users.

Responsibilities

  • Source, onboard, and manage a network of external performance-pay media-buying units
  • Set the units' pay schemes (fixed + performance) and allocate them across funnel × geo, deploying onto winning combinations
  • Scale the network as testing widens, cut underperformers, and own the unit-count ramp against live cost-per-funded-account and conversion-rate signal
  • Launch the first geos hands-on - run the initial media-buying units yourself, as a buyer, until the external network is stood up
  • Run QA and anti-fraud on unit output, and reconcile performance-based payouts against verified funded accounts
  • Be the single point of contact between the in-house team and the external units - give them clear briefs (offer, brand and creative guidelines, tracking setup), collect their performance data, and feed it back into what we test, prioritize, and scale next
  • Own advertising accounts, tracking pixels, server-side tracking, mobile attribution, and first-party data in-house
  • Report acquisition performance against CAC, funded-account quality, and net deposit, working with the analyst on the measurement spine

Requirements

  • 5+ years in performance marketing / paid UA, owning budgets and scaling spend to six figures/month against CPA and volume targets
  • Proven track record building and managing a network of external buyers / buying teams / JV partners - sourcing, perf-pay deals, allocation, anti-fraud, payout reconciliation - not just running own campaigns
  • High-CPA, conversion-driven vertical experience (iGaming, gambling, forex / CFD, crypto, dating, nutra)
  • Hands-on ownership of the ad-ops / martech stack - ad accounts, pixels, conversion APIs, trackers (Voluum / Keitaro / RedTrack), product analytics (Amplitude / PostHog / Mixpanel), MMP (AppsFlyer / Adjust)
  • Multi-geo acquisition, ideally across emerging markets (Tier 2-3), with localization handled at the unit level
  • Strong analytical command - reads funnel / cohort data and acts on unit economics (CAC, LTV, payback, net deposit, retention)
  • AI-native by default - runs the network and stack on AI and automation, with minimal manual labor
  • Soft skills: hands-on operator (not a pure manager), comfortable with ambiguity and autonomy, clear communicator across commercial, creative, and technical counterparts

Conditions

  • Private medical insurance
  • Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup
  • Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare
  • A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays
  • Fair remuneration based on your experience, skills, and level of responsibility
  • Welcome Baby Bonus and Baby Box to celebrate the arrival of a child
  • Birthday voucher
  • Partial compensation for sports activities and wellness initiatives
  • Greek language classes

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