Lead the creation and scaling of a performance‑driven media‑buying network for Spotware's new cTrader trading product. Manage external media‑buying units, ad‑ops stack, and anti‑fraud processes while optimizing acquisition cost and user quality. Require 5+ years of performance marketing experience and strong analytical and ad‑tech expertise.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Spotware Systems is looking for a hands-on Media Buying Operations Manager for our new direct-to-consumer trading product built on the cTrader ecosystem. You will build, run, and scale the media-buying network and the ad-ops / martech spine - turning testing funnels and cohorts into registered, funded, and actively trading cTrader users.
Responsibilities
- Source, onboard, and manage a network of external performance-pay media-buying units
- Set the units' pay schemes (fixed + performance) and allocate them across funnel × geo, deploying onto winning combinations
- Scale the network as testing widens, cut underperformers, and own the unit-count ramp against live cost-per-funded-account and conversion-rate signal
- Launch the first geos hands-on - run the initial media-buying units yourself, as a buyer, until the external network is stood up
- Run QA and anti-fraud on unit output, and reconcile performance-based payouts against verified funded accounts
- Be the single point of contact between the in-house team and the external units - give them clear briefs (offer, brand and creative guidelines, tracking setup), collect their performance data, and feed it back into what we test, prioritize, and scale next
- Own advertising accounts, tracking pixels, server-side tracking, mobile attribution, and first-party data in-house
- Report acquisition performance against CAC, funded-account quality, and net deposit, working with the analyst on the measurement spine
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- 5+ years in performance marketing / paid UA, owning budgets and scaling spend to six figures/month against CPA and volume targets
- Proven track record building and managing a network of external buyers / buying teams / JV partners - sourcing, perf-pay deals, allocation, anti-fraud, payout reconciliation - not just running own campaigns
- High-CPA, conversion-driven vertical experience (iGaming, gambling, forex / CFD, crypto, dating, nutra)
- Hands-on ownership of the ad-ops / martech stack - ad accounts, pixels, conversion APIs, trackers (Voluum / Keitaro / RedTrack), product analytics (Amplitude / PostHog / Mixpanel), MMP (AppsFlyer / Adjust)
- Multi-geo acquisition, ideally across emerging markets (Tier 2-3), with localization handled at the unit level
- Strong analytical command - reads funnel / cohort data and acts on unit economics (CAC, LTV, payback, net deposit, retention)
- AI-native by default - runs the network and stack on AI and automation, with minimal manual labor
- Soft skills: hands-on operator (not a pure manager), comfortable with ambiguity and autonomy, clear communicator across commercial, creative, and technical counterparts
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- Private medical insurance
- Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup
- Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare
- A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays
- Fair remuneration based on your experience, skills, and level of responsibility
- Welcome Baby Bonus and Baby Box to celebrate the arrival of a child
- Birthday voucher
- Partial compensation for sports activities and wellness initiatives
- Greek language classes
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