Creative Director

We’re partnering with a global consumer lifestyle brand seeking an experienced Creative Director to lead the visual and conceptual direction of the brand across campaigns, digital, retail, packaging, and e-commerce.

Location: Fully Remote for candidates on the West Coast or Denver area

Type: Full-Time

Salary Range: $160-170K

Industry: Consumer Products / Lifestyle

This is a senior leadership role with both significant creative authority and operational complexity. The Creative Director will lead a US-based creative team while also managing an international in-house design studio in China that plays a central role in the company’s global creative operation.

The ideal candidate is a strong brand builder who can operate at both the strategic and executional level — setting the creative vision, developing scalable systems, mentoring teams, and still getting into the details of the work when needed.

Reporting into senior Brand & Marketing leadership, this person will partner closely with executive leadership, product, marketing, sales, e-commerce, and supply chain teams to ensure creative output is cohesive, ambitious, commercially effective, and consistent across global markets.

Key Responsibilities

Creative Leadership & Brand Direction

• Set and steward the visual identity and overall creative direction across digital, physical, packaging, retail, e-commerce, and campaign channels.
• Lead seasonal creative concepts, campaign frameworks, product launches, and larger brand initiatives from brief through execution.
• Maintain a strong and consistent brand point of view while continuing to evolve the creative and keep the work fresh.
• Partner closely with copy and brand voice teams to create a unified visual and verbal brand expression.
• Balance high-level creative strategy with hands-on review, feedback, and executional oversight.

International Studio Leadership

• Serve as the primary US-side creative lead and relationship manager for an in-house design studio based in China.
• Establish clear creative briefs, feedback processes, workflows, and quality standards that enable teams to collaborate effectively across time zones and cultures.
• Build strong relationships with international creative partners and maintain continuity between US and China-based teams.
• Partner with product and supply chain teams to integrate studio output into broader product development and brand workflows.
• Travel internationally on a regular basis, including recurring trips to China.

US Creative Team Leadership

• Lead, mentor, and develop a multidisciplinary US-based creative team.
• Establish high standards for visual craft, conceptual thinking, collaboration, and accountability.
• Build scalable creative processes that allow teams to move quickly without sacrificing quality.
• Foster a culture centered on curiosity, constructive feedback, collaboration, and strong creative thinking.
• Support continued growth and hiring of the creative organization as business needs evolve.

Packaging & Virtual Merchandising

• Lead packaging design direction across US and international markets, maintaining brand consistency while accounting for regional requirements, regulations, and consumer expectations.
• Own the creative direction for virtual merchandising and digital retail environments across owned e-commerce, major online marketplaces, and wholesale partner platforms.
• Guide how products are visually presented, sequenced, and experienced throughout the digital shopping journey.
• Partner with international design teams to develop market-adapted packaging and digital shelf assets.
• Collaborate with product, sales, and e-commerce teams to ensure packaging and merchandising creative supports both brand building and commercial performance.
• Develop scalable asset systems, templates, and brand guardrails that allow regional teams and partners to execute consistently without requiring bespoke creative for every product or market.

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Cross-Functional Partnership

• Serve as a strategic creative partner to marketing, product, sales, e-commerce, and executive leadership.
• Translate business objectives into compelling creative strategies and solutions.
• Contribute to go-to-market planning for product launches, seasonal initiatives, and larger brand moments.
• Present creative work and recommendations to senior stakeholders and external partners, clearly articulating the strategy behind creative decisions.

Qualifications

• 10+ years of creative experience, including at least 3 years in a Creative Director or senior creative leadership role.
• Strong portfolio demonstrating visual craft and conceptual thinking across brand identity, integrated campaigns, packaging, digital, and consumer-facing creative.
• Experience within a consumer product, retail, lifestyle, or similarly product-driven brand environment strongly preferred.
• Ability to operate at both the strategic and executional level — comfortable developing the creative vision while also reviewing and refining detailed creative work.
• Hands-on understanding of packaging design and virtual/digital merchandising, including how creative requirements differ between physical and digital retail environments.
• Demonstrated experience leading creative teams, studios, or agency partners across international markets; experience working with teams in China is a significant advantage.
• Strong cross-cultural communication skills and comfort collaborating with international design partners.
• Mandarin proficiency is a plus but not required.
• Familiarity with multi-market packaging requirements and adapting creative for different regional standards.
• Excellent communication, presentation, and stakeholder-management skills.
• Experience working in a fast-paced, product-driven environment where creative must balance brand-building with commercial objectives.
• Willingness and ability to travel internationally on a regular basis, including travel to China.

If interested please apply with your most updated resume + portfolio!