Google PPC Ads Specialist - Lead Generation & Campaign Optimization
Drive international client success by designing and optimizing Google PPC ad campaigns for lead generation. Monitor and enhance landing pages and paid advertising to maximize conversion rates and ROAS. Deliver detailed performance reports to meet client objectives and team goals.
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Key Responsibilities
Technical Skills Required
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Job Description
About Carpe Diem
Carpe Diem is a pioneering IT & Software Development firm serving 400+ clients across the USA with a robust team of 600+ professionals.
Specializing in a broad spectrum of technological and creative solutions, we empower our clients with innovative approaches in marketing automations, media buying, and custom software development.
Our culture champions continuous learning and professional growth, fostering a dynamic and collaborative work environment.
We are in search of a skilled Google PPC Ads Expert to join our dynamic digital marketing team. In this role, you will take charge of implementing lead generation campaigns for our international clients, running and optimizing various Pay-Per-Click (PPC) campaigns, and ensuring the efficiency and effectiveness of landing pages and paid advertising. Your expertise in Google Ads, data analysis, and campaign optimization will be instrumental in achieving our clients' objectives and driving our online advertising success.
- Design and implement lead generation campaigns tailored to the unique needs of our international clients.
- Run and optimize diverse PPC campaigns to maximize return on ad spend (ROAS) and achieve campaign objectives.
- Continuously monitor and optimize landing pages to improve conversion rates and overall campaign performance.
- Handle, review, and perform daily account responsibilities associated with Google Ads, Google Analytics, and other advertising platforms.
- Create and deliver comprehensive daily, weekly, and monthly reports of ad performance, ensuring that they meet client requirements.
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- Minimum of 3 years of hands-on experience in creating and managing Google PPC ad campaigns.
- Proficiency in Google Ads (formerly AdWords) and associated advertising platforms.
- Strong analytical skills, with the ability to interpret data and provide actionable insights for campaig optimization.
- Experience in daily account management and optimization responsibilities, including Google Analytics and Google AdWords.
- Excellent communication skills, both written and verbal.
- Ability to work collaboratively within a team environment and manage multiple projects concurrently.
- Knowledge of other social media advertising platforms is a valuable asset.
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Type: Full-Time
Shift time: 11AM to 8PM
Salary Range: Market Competitive
- Monthly Performance Incentives
- Quarterly Performance Bonuses
- 100% Remote
- Interest Free Loans up to PKR 500,000
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