Our client, a rapidly growing eCommerce company with a diverse product portfolio, is seeking a PPC & Marketplace Analyst to join their high-performance team. With a focus on strategic thinking and results, the role involves maintaining and enhancing their presence on Amazon and other e-commerce platforms. Key responsibilities include monitoring account health, managing listings, and optimizing PPC strategies in collaboration with marketing, catalog, and operations teams to drive growth.
Responsibilities:
PPC Management
Conduct daily monitoring of ads, including search term report analysis
Track and optimize TACOS (Total Advertising Cost of Sales) and explore new targeting opportunities
Account Management
Monitor account health and feedback to ensure compliance and performance
Manage end-to-end Amazon Seller Support cases, ensuring timely resolution
Manage deal creation and execution, including coupon checks and pricing updates
SEO and Reporting
Update SEO reports to reflect current strategies and performance
Analyze Category Listing Reports for insights and improvements
Monitor brand performance on all channels (Amazon, Shopify, and TikTok Shop)
Data Analysis and Strategy
Perform competitor analysis to inform strategic decisions
Track and record weekly advertising performance and update PPC call agendas
Fill out sales sheets and upload weekly scorecards for performance tracking.
Requirements
Deep experience with Scale Insights, Helium10, DataRova, and Amazon Seller Central
A keen eye for data-presentation and visualization, providing reports that clearly communicate important information and improve over time
You are a process-oriented operator who can take an idea, put it into execution, and explain the results in a concise and efficient manner
