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Product Marketing Manager, Network Security

Nord Security Lithuania
Remote
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AI Summary

Own product marketing for NordLayer's network security platform, defining positioning, messaging, and go-to-market strategy. Lead cross-functional launches, sales enablement, and strategic initiatives with data-driven insights. Requires 2-5 years B2B SaaS/product marketing experience and strong English communication skills.

Key Highlights
Strategic product positioning and messaging for network security platform
End-to-end go-to-market strategy and cross-functional coordination
Data-driven market analysis and sales enablement leadership
Key Responsibilities
Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market
Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how
Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end
Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively
Build and maintain deep product-level market, buyer, and competitor understanding — and use it to influence roadmaps and strategy
Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery
Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion
Design experiments and learning loops to validate strategy with evidence, not opinion
Technical Skills Required
Product Marketing B2B SaaS Cybersecurity Data Analysis Cross-functional Collaboration
Benefits & Perks
Work from anywhere
Free 24/7 gym access
Private health insurance
Extra vacation days
Mental health support (Calm, Headspace, Mindletic)
Company events & team-building
Workation abroad

Job Description


At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.

From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world.

Your impact? Empowering businesses everywhere to keep their people, systems, and data safe.

We are looking for a strategic and business-minded Product Marketing Manager to own product marketing for NordLayer's network security product — from positioning through go-to-market. You will be the person who defines how the product is understood, both inside the company and in the market, and you will coordinate the cross-functional work to make it happen. This is not a support role: you will shape strategy, influence decisions beyond your own scope, and be recognized as a trusted voice across the organization.

You'll be joining at a pivotal moment, as NordLayer sharpens its positioning from a business VPN toward a modern network security platform — and product marketing is central to making that shift land in the market.

You'll join a growth engine team alongside a Head of Growth, a fellow PMMs, and dedicated paid media, SEO, and partnerships specialists — supported by other teams including web product, design, content, customer insights, and marketing automation. You'll also work hand-in-hand with product and sales teams.

If you want ownership with real strategic weight — not just execution — we'd like to hear from you.

Main Responsibilities

  • Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market;
  • Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how;
  • Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end;
  • Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively;
  • Build and maintain deep product-level market, buyer, and competitor understanding — and use it to influence roadmaps and strategy;
  • Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery;
  • Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion;
  • Design experiments and learning loops to validate strategy with evidence, not opinion;

Core Requirements

  • 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity.
  • Proven track record of owning positioning, messaging, and launches end-to-end.
  • Demonstrated cross-functional influence: you drive outcomes through teams you don't manage.
  • A data-driven approach to market analysis and customer insights, combined with marketing channel performance analysis and a strong experimentation mindset.
  • Excellent cross-functional collaboration and communication skills.
  • Excellent written and spoken English skills.

What we offer

Innovate with industry leaders

Work alongside global experts to build world-leading cybersecurity tools, impacting millions of users around the world.

Learn & grow

Boost your skills via our extensive training programs (online and offline) & other resources. Benefit from mentorship and career-switch opportunities to grow within the company.

Work in a next-gen Cyber City office

Thrive in our bustling office, featuring ergonomic workspaces, modern meeting rooms, engaging events, and specialty coffee to fuel your day.

Work from anywhere

Recharge with a change of scenery – choose work from any location when you feel a need to power your creativity and drive.

Physical well-being

Boost your health with free-of-charge 24/7 gym access, onsite and online workouts, and consultations led by in-house Physical Well-Being experts.

Mental & emotional health

Nurture your mind with free psychologist consultations, dedicated mental health events, and premium access to top-rated wellness apps like Calm, Headspace, and Mindletic.

Premium healthcare

Receive private health insurance giving you peace of mind for your health needs.

Extra days off

Enjoy additional vacation days off as you grow with us. Plus, get extra days for sick leave, special occasions, or parenting needs.

Joyful moments – special treats

Celebrate life’s big moments with special gifts from us on your birthday, anniversary, and other major events, such as weddings or the arrival of a new family member.

Company Events & Team-building

Experience iconic Nord Security celebrations, team-buildings, and knowledge-sharing events, nurturing bonds that fuel our success.

Workation

Embark on a legendary company getaway abroad, filled with exciting activities, live concerts, engaging workshops, and epic time together.

Kindly refer to our Privacy Notice for Recruitment Candidates for comprehensive information regarding our data handling procedures throughout recruitment processes.

We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.

By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.

If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at [email protected]. Should you prefer to opt out of the automated evaluation, please submit your application directly to [email protected].


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