Senior SEO Specialist

About The Company

Blacksmith Agency is a boutique digital agency headquartered in Phoenix, Arizona, renowned for delivering high-quality, custom website design and development solutions. Our focus is on forging innovative digital products and crafting online experiences that are rooted in user expectations and data-driven insights. With a client portfolio that includes industry giants such as Google, General Electric, Voss Water, and Arizona State University, Blacksmith has established itself as a leader in the digital space. Our team comprises talented professionals dedicated to pushing the boundaries of digital media and technology, ensuring our clients achieve their growth and innovation objectives. We pride ourselves on fostering a collaborative, results-focused environment that values autonomy, creativity, and excellence.

About The Role

We are seeking an experienced SEO Specialist to join our dynamic team. In this pivotal role, you will lead and execute comprehensive organic search strategies across multiple client accounts and Blacksmith’s own digital assets. Your primary responsibility will be to drive traffic growth, improve search engine rankings, and translate performance data into actionable insights. You will collaborate closely with developers, designers, and strategists to ensure SEO is seamlessly integrated into all facets of website development and campaign execution. This role offers an excellent opportunity to influence SEO best practices within an established agency, work on diverse industry projects, and contribute to the growth of a highly regarded digital firm.

Qualifications

• 10+ years of hands-on SEO experience, preferably within an agency environment managing multiple clients
• Proven track record of delivering measurable growth through SEO initiatives, supported by data
• Strong proficiency with Google Analytics 4 (GA4) and Google Search Console, including report setup and data interpretation
• Experience managing SEO for various industry websites, including metadata, schema markup, redirects, and internal linking
• Expertise in conducting keyword research and aligning SEO strategies with business goals such as traffic and lead generation
• Ability to collaborate effectively with developers to resolve technical issues like indexing, redirects, and page speed optimization
• Excellent project management skills, capable of handling multiple client projects and meeting deadlines
• Strong communication skills, with the ability to translate technical insights into clear, actionable recommendations for clients and internal teams
  
  

Responsibilities

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• Own and execute end-to-end SEO strategies for multiple clients, including technical, on-page, and off-page efforts
• Conduct comprehensive SEO audits, competitive analysis, and keyword opportunity mapping
• Collaborate with designers and developers during website strategy and build phases to ensure SEO best practices are implemented correctly
• Create structured content strategies and recommendations to enhance user experience and conversion rates
• Manage local SEO efforts for clients with physical locations, optimizing for local search visibility
• Monitor and analyze search rankings, crawl health, Core Web Vitals, and conversions using tools like Ahrefs, GA4, and Search Console
• Present SEO findings and strategic recommendations to clients in a clear, non-technical manner
• Perform technical SEO audits using Screaming Frog, SEMrush, and other tools, summarizing key issues and prioritized action steps
• Implement on-page SEO updates within CMS platforms, primarily WordPress, including meta tags, headers, alt text, internal linking, and schema markup
• Conduct keyword research and develop SEO briefs to guide content creation and optimization efforts
• Review and optimize draft content to ensure SEO effectiveness before publication
• Collaborate with developers during website launches to ensure SEO readiness, including crawlability and URL structure
• Set up and configure SEO tools for new websites, including Google Search Console and GA4
• Generate monthly performance reports for clients, highlighting wins, identifying issues, and recommending next steps
• Research backlink opportunities through competitor analysis and digital PR initiatives

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• Stay updated on Google algorithm changes and adjust strategies accordingly
• Participate in client meetings to review SEO performance and explain strategies in accessible language
• Identify technical blockers or content gaps and work with project teams to resolve them
  
  

Benefits

• Competitive salary package
• 100% remote work environment, allowing flexibility and work-life balance
• High visibility on impactful projects with real business outcomes
• Opportunity to influence and shape SEO processes and best practices within a reputable digital agency
• Supportive, results-driven team culture that values autonomy and execution
• Opportunities for professional growth and development within an award-winning organization
  
  

Equal Opportunity

Blacksmith Agency is committed to creating an inclusive environment for all employees. We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, or any other protected status. We believe diversity enhances our creativity and innovation, and we welcome applicants from all backgrounds to join our team.