Lead the Viking brand across all markets, ensuring consistent identity and commercial effectiveness through physical, digital, and visual channels. Own brand strategy, campaign planning, and operational execution while managing a small multi-disciplinary team. Must have 10+ years of consumer brand experience, strong leadership, and hands-on digital marketing skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
The Chief Marketing Officer is responsible for building and protecting the Viking brand across all markets, ensuring impactful, consistent, and commercially effective marketing execution through physical, digital, and visual channels. The Chief Marketing Officer leads and energises a small, multi-disciplinary marketing team, translating brand strategy into tactical campaigns and go-to-market execution that drive commercial results together with Sales and Product.
CMO is part of Vikings Core Management Team (CMT)
WHAT ARE YOU GOING TO DO?
Key Responsibilities
- Full ownership of the Viking brand — expression, tone, identity, and consistency across all markets
- Responsible for building a strong brand and brand presence in all markets
- Responsible for ensuring that the Viking Brand and its Trademark is always protected.
- Responsible for ensuring consistent brand tone and identity across all consumer touchpoints, in close partnership with Sales, Product, and the new E-Commerce function
- Establish, lead, strengthen and motivate the marketing department
Team
3 FTEs (Marketing Manager, Art Director, Social Media Manager) + freelance Copywriter, Graphic Designer, and Photographer
Main tasks
- Lead and energise a small, multi-disciplinary marketing team
- Drive seasonal campaign planning and execution with clear creative ambition
- Together with the Product team build strong consumer-driven marketing stories and product launches
- Develop go-to-market packages and deliver them effectively to the Sales team
- Strengthen trade marketing and retailer activation in partnership with Sales/CSO
- Leverage digital media (social, content, influencer, paid) to build brand presence and relevance
- Build KPIs and measure the progress of the brand and all activities
- Establish and continuously refresh the brand and communication platform
- Performance achievement and KPI reporting
- Work in close collaboration with and be mutually reliant on a strong relationship with the CSO and the CPO
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
This is a doing role, not a directing role.
Approximate split:
20% Brand strategy and platform
40% Tactical campaign and content planning
40% Operational execution and team management
Competence
- 10+ years of experience in brand or marketing roles
- Strong leadership skills and creative energy
- Background from a consumer brand (outdoor, lifestyle, sport, or fashion) or a leading creative/brand agency — a combination of both is ideal
- Proven ability to translate brand strategy into compelling, executed campaigns
- Hands-on experience with digital channels: social media, content, influencer, and paid media
- Good communication skills, both written and oral
- Commercial instinct — understands the brand/sales relationship
- Ability to be hands-on as well as strategic — this is a doing role, not a directing role
- Fluent in English; Norwegian or another Scandinavian languages strongly preferred
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
Personal Profile
- High energy and creative drive — this person brings ideas, pace, and enthusiasm
- Hands-on mentality — they will roll up their sleeves and produce, not just direct
- Commercial instinct — they understand the relationship between brand and sales
- Collaborative — they build bridges across Product, Sales, and E-Commerce
- Structured executor — they can manage projects and deliver on deadline with limited resources
Geography & Language
- Nordic candidate strongly preferred (Norway, Sweden, Denmark)
- Must be willing to be Oslo-based (relocation support available)
- Fluent English required; Norwegian or another Scandinavian language strongly preferred
Due to GDPR all applications must be sent through our portal.
In your application we ask you to give us 2 - 3 bullet points with what you bring to the table and which Scandinavian languages you speak.
If you have any questions regarding the position please feel free to contact our Managing Partner, Bjørn Ågotnes by mail: [email protected]
Applications will be evaluated on an ongoing basis.
Similar Jobs
Explore other opportunities that match your interests