Playing Manager - Global Digital Marketing for Luxury Real Estate
Lead end-to-end digital marketing operations for Forbes Global Properties Japan, managing CRM, ad campaigns, and lead funnels to drive sales growth. Hands-on execution of newsletters, landing page optimization, and performance analytics with bi-annual salary reviews. Requires business-level English and daily conversational Japanese, with full ownership of global marketing strategy.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
[Annual Salary ¥7M+ / English / Web Marketing] Playing Manager: Drive Global Growth for Luxury Real Estate Firsthand
"Want to test your English fluency, marketing expertise, and creative skills in the global business arena?"
"Want to be more than just an instructor—getting hands-on with strategy, lead nurturing, and ad operations to deliver real results?"
"Want to build a marketing framework from scratch and take full ownership of driving business growth?"
Why not turn your passion and drive into reality with us at TonTon Inc.?
🔥 [Why Work at TonTon – Highlights of This Role]
- Pride in Representing a Global Brand: As the exclusive partner in Japan for the world-renowned luxury brand Forbes GLOBAL PROPERTIES, you will occupy a key position leading market expansion targeting high-net-worth individuals and international investors.
- Hands-On Playing Manager: Far beyond high-level strategy, you’ll experience the thrill of working on the frontlines—crafting newsletters, operating in-house ad campaigns, optimizing landing pages, and driving lead nurturing.
- Proactive Innovation & Team Building: As our first dedicated digital marketing specialist, you will enjoy the freedom and authority to build campaigns from the ground up and establish proven playbooks for success.
- Top-Tier Compensation Based on Results: Expected Annual Salary: ¥7,000,000 – ¥10,000,000 (Monthly salary from ¥500,000). We highly value your track record and execution capabilities, offering bi-annual salary review opportunities.
- Exceptional Work-Life Balance: 130 annual days off (Fully 2 days off per week, weekends and public holidays off). Enjoy unique company benefits like "Family Leave" and "Filial Piety Leave" to cherish your personal life.
💼 [Job Description: Global Marketing Planning, Operations & Lead Funnel Architecture]
We operate a global business introducing and selling premium Japanese real estate to affluent foreign buyers and international investors. To accelerate future business expansion, acquire new qualified leads, and improve conversion rates, we are seeking a self-driven professional to manage hands-on digital marketing centering around CRM, Web, and advertising.
Collaborating with our overseas sales team, inside sales, and external freelance professionals, you will lead performance-driven marketing operations that directly boost sales revenue.
▼ Key Responsibilities
- Lead Nurturing via CRM Operations
- Managing customer databases, lead scoring, and segment design using CRM tools
- Planning, writing (English/Japanese), and sending drip emails and periodic newsletters to acquired leads
- Executing buyer-intent cultivation strategies and optimizing lead pass-off workflows to inside sales and account executives
- Global Web Advertising & User Acquisition (Lead Gen & Awareness)
- Planning, executing, and optimizing global search/social ad campaigns (Meta, Google, etc.) in-house
- Landing Page Optimization (LPO), lead funnel architecture, and localization for inquiry/brochure downloads
- Planning and directing global web content creation to boost organic traffic (SEO)
- Performance Analytics & Multi-Channel Marketing
- Building affiliate partnerships and collaborating with international agencies
- Overseeing global SNS operations (Instagram, etc.) to maintain high-end brand voice and aesthetics
- Analyzing integrated performance metrics (GA4, CRM dashboards) to run rapid PDCA cycles
Looking to advance your Marketing & Sale career with relocation support? Explore Marketing & Sale Jobs with Relocation Packages that include comprehensive packages to help you move and settle in your new role.
🛠️ [Required & Preferred Qualifications]
Must-Have Qualifications
- Lead Nurturing via CRM Utilization:
- Experience with customer database management, lead scoring, and segmentation in CRM tools
- Experience planning, writing (English/Japanese), and deploying step emails/newsletters
- Executing engagement strategies to increase purchase intent and optimizing lead handoffs to sales/inside sales teams
- In-House Global Ad Operations & Web Funnel Optimization:
- Planning and managing global search and social ads (Meta, Google, etc.) in-house
- Web/LP optimization (LPO), lead generation funnel design, and localization for global audiences
- Planning and directing global SEO content creation to boost organic acquisition
- Execution & Ownership: Ability to execute hands-on work (copywriting, data analysis), take ownership, and collaborate across teams to drive projects forward.
- Language Proficiency:
- Japanese: Daily conversational level or above (Note: 1st interview is conducted entirely in Japanese. Native fluency is not required!)
- English: Business level (Capable of advanced written and spoken communication with global partners and prospects)
Preferred Qualifications (Want)
- Affiliate & Partner Marketing:
- Alliance building and communication with affiliate partners and global agencies
- Planning partner promotions and providing specialized promotional collateral
- Conversion tracking, commission structure design, and ROAS optimization
- Overseas SNS Marketing Planning & Operations:
- Strategic design, content planning, and bilingual copywriting (English/Japanese) for major SNS platforms (Instagram, etc.)
- Creative production/direction (image/video) and daily posting operations
- Defining brand tone & manner tailored to high-net-worth audiences
- Data Analytics & High-Speed PDCA:
- Analyzing metrics (reach, engagement, CVR, LTV, CPA) for immediate execution
- Integrated performance analysis using GA4 and CRM dashboards
- Experience in luxury real estate, resort development, high-end brands, or luxury lifestyle industries
Discover our full range of relocation jobs with comprehensive support packages to help you relocate and settle in your new location.
📈 [Career Step & Compensation Example]
We directly evaluate and reward individual performance and contribution.
- ¥7.5 Million / Year — 1st Year (Marketing Specialist / Playing Manager)
- ¥10.0 Million / Year — 3rd Year (Head of Global Marketing)
🏖️ [Work Environment & Unique Perks]
- Location: Tokyo HQ (5-min walk from Nakameguro Station)
- Flexible Shifts: Choose quarterly between 9:00 - 18:00 or 10:00 - 19:00
- Unique TonTon Perks:
- Filial Piety Leave: Special paid leave during your parents' birthday month + a gift and thank-you letter sent from the company
- Gratitude Festival: Peer-recognition voting system with special gifts awarded to top nominees
- Unlimited premium coffee machine & hyperbaric oxygen chamber access, internal dating perks, relocation allowance, and more!
🚀 [Hiring Process]
- Document Screening
- 1st Interview (HR Interview / Online)
- Note: Conducted in Japanese only. Fluency does not need to be perfect!
- 2nd Interview (Team Member Interview / Online)
- Final Interview (Online or In-Person) & Web Aptitude Test
- Job Offer
Note: The selection process and number of interview rounds may be subject to change depending on individual circumstances.
Bring your digital marketing expertise and language skills to lead our rapid global growth from the frontlines. We look forward to receiving your application!
#Hiring #DigitalMarketing #PlayingManager #EnglishJobs #GlobalCareers #LuxuryBranding #TonTonInc
Similar Jobs
Explore other opportunities that match your interests