CRM & Loyalty Program Manager (KFC Brand) - UAE

About This Job

Americana Restaurants

Location: Delhi, India, India

Work Mode: On-site

Industry: Food and Beverage Services,Technology, Information and Media,Retail

Job Description

Note: This is a onsite full time job in Sharjah, UAE and requires relocation to the UAE.

Job Purpose

As a CRM and Loyalty Manager for KFC brand, you will be responsible for developing and executing customer relationship management (CRM) strategies and loyalty programs to enhance customer engagement, retention, and satisfaction. You will play a crucial role in leveraging customer data and insights to design personalized marketing campaigns and initiatives that drive customer loyalty and maximize revenue opportunities.

Key Responsibilities

Develop and implement CRM strategies and initiatives to enhance customer acquisition, retention, and loyaltyDesign and execute personalized marketing campaigns and communications across various channels (email, SMS, social media, etc.), define creative objectives based on insights and learningsUtilize customer segmentation and targeting strategies to deliver relevant and timely offers, promotions, and incentives to customersAttention to details is an absolute must in this role, create a maker-checker process to ensure error free executionsMonitor and analyze customer data and behavior to identify trends, opportunities, and areas for improvementManage loyalty program rollout and adoption across markets, develop incentivization strategy and drive customer engagement, repeat purchases, and referralsMonitor and report on key performance indicators (KPIs) related to customer engagement, retention, and loyalty, providing regular updates to management and stakeholdersCollaborate with cross-functional teams, including market teams, agencies and customer service to align CRM initiatives and ensure a consistent customer experience across touchpointsConduct A/B testing and performance analysis to measure the effectiveness of CRM initiatives and loyalty programs, and provide recommendations for optimizationEnsure compliance with data privacy regulations and best practices in customer data management and communication

Education & Experience

Bachelor's degree in marketing, Business, Data Analytics, or related field. A master's degree is preferred .5+ years of hands-on experience in in CRM and loyalty management, preferably in a similar industry or sector.Arabic proficiency will be a plus.Proficiency in analytics tools (e.g., Google Analytics, SQL)Strong understanding of CRM principles, customer lifecycle management, and loyalty program strategiesProficiency in CRM platforms and tools, such as Clevertap, Moengage, Cheetah or similar systemsExperience with loyalty program management platforms and analytics toolsSolid analytical and problem-solving skills, with the ability to leverage customer data and insights to drive decision-making and strategyStrong project management skills, with the ability to manage multiple initiatives and deliver results within deadlinesExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and communicate complex concepts to stakeholdersResults-oriented mindset with a focus on driving measurable outcomes and ROIDetail-oriented with strong organizational skills and the ability to prioritize tasks effectivelyKnowledge of data privacy regulations, such as GDPR or CCPA, and their implications for CRM and customer data management