Paid Media Video Editor (TikTok, Instagram, Facebook)

Paid Media Video Editor (TikTok, Instagram, Facebook)

Remote | Full-time or Part time | Fluent English Required

Time: 9 AM to 6 PM Eastern (Hours are flexible, we care about performance not clocks).

Salary: $900 - $1,500 USD/month based on experience + performance bonuses up to $1,700+

About TopFoxx

TopFoxx is a woman-owned sunglasses brand designed in NYC. We don't make glasses that just look good, we make glasses that solve problems. Our tangle-free aviators, floating sunglasses, foldable shades, UV400 lenses, and shatter-resistant designs are built for real people. We're a small, remote team, which means we move fast and every person we bring on has a real impact.

We are growing. That growth is driven by performance creative ads that convert, content that earns attention, and a team that understands the difference between looking good and actually selling.

Our biggest opportunity right now is creative execution: producing high-volume, high-quality video content that captures attention and drives revenue. We already have a growing library of UGC, influencer content, product footage, and internal creative assets. What we need is someone who can turn those assets into ads that make people stop scrolling, understand why they need the product, and click “Buy.” 

The Role

We are looking for a Paid Media Video Editor to join our growing marketing team. This is not a traditional video editing role.

You will not simply take footage and make it look polished. This is a performance creative role where video editing is the primary skill, but the ultimate goal is to drive clicks, conversions, and revenue. If your mindset is purely aesthetic, this may not be the right fit. If you think about hooks, buyer psychology, value propositions, retention, and conversion while you edit, we want to hear from you.

Your primary responsibility will be transforming raw footage, including UGC, influencer content, product footage, and internal shoots, into scroll-stopping, conversion-focused video ads for Meta, Facebook, Instagram, and TikTok.

We do not need cinematic edits for the sake of looking cinematic. We need clear, smart, persuasive short-form videos that capture attention, communicate value, and make people want to click “Buy.”

You will work under the Marketing Manager and collaborate closely with the broader marketing, paid media, social media, influencer, and creative teams.

This is a high-ownership role with significant room for growth. As you demonstrate strong performance, strategic thinking, and leadership, there is an opportunity to grow into senior performance creative, creative strategy, or creative leadership.

Here is the exact type of videos looking for you to make:

https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=ALL&is_targeted_country=false&media_type=all&search_type=page&sort_data[direction]=desc&sort_data[mode]=total_impressions&view_all_page_id=441539569357988 

Your primary mission:

Turn products, offers, and real customer stories into video ads that make people stop scrolling, understand the value of the product, and take action. Every edit you make should serve a business goal.

Your primary focus will be paid advertising on Meta and TikTok, with additional support for organic social content when needed.

What You’ll Do: 

1) Paid Advertising Creative (Primary Focus)

• Create vertical video ads for Meta, Facebook, Instagram, and TikTok.
• Transform UGC, influencer content, product footage, and internal footage into high-performing paid ads.
• Develop multiple hook variations, creative angles, pacing structures, and messaging approaches.
• Structure videos using clear problem → solution → outcome frameworks.
• Create UGC-style and influencer-style ads that feel authentic while driving action.
• Identify and extract the strongest moments from longer footage.
• Repurpose and remix existing footage into multiple testable creative variations.
• Write and apply clear, compelling, and readable on-screen copy.
• Create different versions of ads to test hooks, openings, messaging, pacing, CTAs, and visual approaches.
• Optimize creative based on performance data, including CTR, thumb-stop rate, retention, watch time, and conversion performance.
• Continuously analyze what is working and use those insights to improve future creative.

2) Creative Strategy & Content Direction 

You will not only edit what you are given. You will also help determine what content should be created next.

• Identify creative opportunities based on product benefits, customer pain points, offers, trends, and performance data.
• Develop creative concepts and ad angles that can be tested.

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• Create clear creative briefs and content request documents.
• Recommend the types of footage, clips, shots, hooks, and messaging needed from the founder, internal team, or UGC creators.
• Suggest improvements to framing, pacing, messaging, storytelling, and visual direction.
• Help create repeatable creative frameworks and playbooks for producing high-performing ads.
• Contribute ideas for new creative concepts rather than waiting for direction on every project.

3) UGC & Organic Content Support

Paid ads are the primary focus, but you may also support broader short-form content when needed.

• Edit short-form product and website videos to improve conversion rate.
• Turn influencer and internal footage into organic-style content.
• Support TikTok, Instagram Reels, and YouTube Shorts.
• Add captions, transitions, sound design, motion graphics, and branded elements.
• Collaborate with the Social Media Manager on trends, content direction, and creative ideas.
• Repurpose existing content across multiple platforms and formats.

4) Speed, Testing & Execution

This is a high-output role.

• Work quickly and prioritize execution over perfection.
• Produce multiple creative variations within short timelines.
• Move quickly from idea → edit → feedback → launch → iteration.
• Implement feedback quickly and effectively.
• Maintain strong organization, deadlines, and accountability.
• Continuously test new hooks, angles, formats, and editing styles.
• Be comfortable creating content that may not work and learning from the results.
• Maintain a high level of responsiveness and creative output.

5) Organization & Creative Systems 

You will be expected to keep creative workflows organized and scalable.

• Maintain organized Google Drive folders and creative assets.
• Keep projects, footage, versions, and final files clearly organized.
• Build and maintain creative playbooks, SOPs, and repeatable workflows.
• Create clear request documents and creative briefs.
• Help establish systems that make the creative process faster and easier to scale.

6) Platform & Trend Awareness

• Stay current with TikTok, Meta, Instagram, and UGC advertising trends.
• Understand how creative performance differs across platforms.
• Track cultural and viral hooks relevant to U.S. audiences.
• Identify trends that can be adapted to sell products.
• Bring trend-aware ideas that are strategically relevant, not simply trends for the sake of following trends.

What We’re Looking For

We are looking for someone who thinks like both an editor and a marketer.

• Has experience editing paid advertisements or high-performing short-form content.
• Understands hooks, pacing, retention, storytelling, and buyer psychology.
• Can create UGC-style ads that feel authentic and persuasive.
• Has a KPI-driven mindset and cares about results, not just aesthetics.
• Is highly organized and comfortable managing multiple creative projects.
• Moves quickly and can produce a high volume of creative.

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• Is proactive and capable of working independently.
• Is comfortable receiving direct feedback and making fast iterations.
• Can identify problems in a piece of creative and recommend how to improve it.
• Takes ownership of projects from concept through execution.
• Thinks like a growth operator, not just an editor.

You take ownership. You move fast. You think about the customer. And you understand that the best creative is creative that performs. 

Must-Have Skills

• Experience editing short-form video content and/or paid advertisements.
• Experience with Adobe Premiere Pro, After Effects, CapCut, or similar editing software.
• Proven ability to structure short-form content for engagement and conversion.
• Ability to identify the strongest moments and hooks from raw footage.
• Strong understanding of on-screen copy and messaging.
• Understanding of how creative impacts CTR, ROAS, retention, and conversion performance.
• Ability to suggest improvements to framing, pacing, storytelling, and creative direction.
• Strong communication and organizational skills.
• Fluent English.

*Motion graphics and AI video production experience are a plus.

*Tools: Nanabanana pro, adobe premier pro, capcut pro, Higgsfield ai, eleven labs, Runway, motion, figma and HeyGen.

Performance & Accountability

This role will be evaluated based on both creative output and measurable creative impact. Key performance indicators may include:

• Click-through rate (CTR)
• Thumb-stop and scroll-stop performance
• Video retention and watch time
• Conversion performance
• Testing velocity
• Quality and variety of creative iterations
• Contribution to ad efficiency and scale
• Ability to consistently produce and improve high-performing creative

Your edits are expected to drive results, not simply look good.

Benefits & Growth

• Fully remote role, work from anywhere.
• Full-time or part-time opportunity.
• Flexible working hours with a focus on performance and results.
• Performance-based bonuses, with total compensation reaching $1,700+ USD/month.
• Fast-growing startup environment.
• High level of creative ownership.
• Opportunity to work directly with a growing DTC brand.
• Free TopFoxx products.
• Paid time off and company holidays.
• Long-term growth opportunity into senior performance creative, creative strategy, or creative leadership.

How to Apply:

Send us your resume and portfolio to [email protected] along with examples of short-form video content, paid advertisements, UGC-style videos, or other relevant work.

If you're passionate about using creativity to drive real business results, we'd love to hear from you.