Creative Director

Creative Director

(this job is based in Hong Kong, working visa sponsorship provided)

At FINEPRINT, we're all about great specialty coffee, fresh sourdough, and honest hospitality. With 11 cafes and counting, we're a leading Hong Kong F&B brand on an exciting path of expansion.

As Creative Director, you will shape and elevate the visual identity, storytelling and artistic direction of FINEPRINT, working with all areas of the business to drive innovation, commercial success and brand excellence. You will act as the guardian of the brand’s aesthetic, leading initiatives around digital content, packaging, cafe experiences and product development. This role requires a seasoned, strategic visionary who functions as a key thought-partner to senior leadership. The role reports directly into the Head of Brand and Marketing.

Role and Responsibilities:

• Brand Strategy & Visual Identity: Own the overall visual identity and creative voice of the brand across all touchpoints, ensuring quality and brand consistency. Conceptualise and execute campaigns and storytelling exercises across all activities of the business.
• Physical & Digital Touchpoints: Direct the look and feel of branded touchpoints in our physical cafe environments including menus and product packaging, as well as website and social media channels, to ensure a seamless and cohesive brand experience.
• Digital and Content Direction: Conceptualise and oversee the production of high-quality digital content, photography and brand assets. Manage and collaborate with internal and external resources to deliver creative outcomes.
• Strategic Collaboration: Partner closely with the General Manager, Head of Brand and Marketing and other function heads to align creative output with commercial goals and growth strategies.

What we’re looking for:

• 8+ years experience directing creative output, ideally within high-growth consumer brands, food & beverage space is a plus.
• Proven track record of cohesive and commercially successful design, art direction and brand storytelling across digital, packaging and physical spaces.
• An exceptional eye for detail with a natural instinct for how everyday elements like menu fonts, photography color palettes and cafe styling come together to perfectly execute our brand vision.
• Experience scaling a brand's visual identity efficiently during periods of rapid growth, without compromising on quality or execution.

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• You are a creative thinker and you care deeply about hospitality, people and the story behind the product.

What we offer:

• Competitive salary and compensation.
• Staff discounts, attractive benefits package and comprehensive health cover.
• A creative and agile work environment in a fast-paced, truly global city.