Marketing Performance Analyst

Pride Health is looking for Marketing Performance Analyst to support our client’s medical facility, which is 100% REMOTE

Pay range - $40 TO 50/hr on W2

Length of assignment – 24 weeks of Contract

Job Summary

Marketing Performance Analyst will support the Marketing & Communications team by managing website analytics, SEO, campaign tracking, reporting, and local SEO initiatives. The ideal candidate will have strong experience with web analytics, digital marketing performance, Tableau dashboards, and SEO, with the ability to translate data into actionable business insights.

Key Responsibilities

• Monitor and analyze website performance using Google Analytics, Piwik, and Google Search Console.
• Create quarterly marketing performance reports, dashboards, and executive summaries.
• Build and maintain Tableau dashboards for campaign and patient journey reporting.
• Configure UTM parameters and custom event tracking for accurate campaign measurement.
• Perform ad hoc reporting and data analysis to optimize marketing campaigns.
• Conduct keyword research, SEO optimization, and monitor organic search performance.

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• Support AI search optimization (AEO/GEO) for platforms such as Google AI Overviews, ChatGPT, and Claude.
• Manage local SEO, location listings, and data accuracy using Yext or similar platforms.
• Collaborate with cross-functional teams to improve reporting, analytics, and campaign performance.

Required Qualifications

• Bachelor's degree.
• 5+ years of experience in web analytics, digital marketing reporting, and SEO.
• 1–2 years of experience with AEO/GEO or AI-driven search optimization.
• Hands-on experience with Google Analytics, Google Search Console, Piwik, and SEMrush.
• Experience with Tableau (Looker or Power BI is a plus).
• Strong understanding of UTM tracking, campaign measurement, and digital reporting.
• Excellent analytical, communication, and organizational skills.
• Healthcare or regulated industry experience is preferred.

Pride Global and its affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

Equal Employment Opportunity

Pride Global and its affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Fair Chance Employment

Pride Global, and its affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given