Director of Marketing - Runtime AI Workload Security

Director of Marketing

Location: Remote, United States. Northeast strongly preferred. Boston, Massachusetts, or greater New England is ideal.

Type: Full time

Reports to: Chief Executive Officer

Level: Director, with a defined path to VP of Marketing

About RoonCyber.AI

RoonCyber.AI is a runtime AI workload security platform. We reveal what AI is actually doing in production, give security teams full execution path visibility, and shut down vulnerable AI attack paths before they get exploited. Guardrails and gateways tell you intent. Runtime tells you everything else.

The CISO message is landing because the gap is real. Governance is in place at most companies. Visibility into what is actually running is not. Non deterministic AI behavior needs deterministic runtime ground truth, and almost nobody is delivering it.

We are an early company with a real product, and real runway. We are backed by top-tier cybersecurity investors including .406 Ventures, Grotech Ventures, Access Venture Partners, and Harbert Growth Partners. The founding team has built, scaled, and exited security companies before, most recently ThreatX. We hold more sufficient runway, so we are building deliberately instead of sprinting toward a bridge round.

The role

We are hiring a Director of Marketing to own how the market finds us, understands us, and turns into pipeline. This is our first full-time marketing leader. You will own the full function, including demand generation, product marketing, content, events, and brand, with demand gen and pipeline as the north star. This is a builder's role. You will set the strategy and personally run the programs that bring it to life. There is no large team to delegate to on day one, and that is exactly the point. Think strategically, act tactically.

Success looks like a repeatable pipeline engine, a positioning story CISOs repeat back to us, and a marketing function you have earned the right to build out and lead.

What you will own

• Own the marketing function end to end. Demand generation, product marketing, content, events, analyst relations, and brand, with pipeline and revenue as the measure of success.
• Own demand generation across paid, organic, lifecycle, events, partner, and ABM channels, and tie every dollar to pipeline and revenue.
• Build, plan, and personally execute campaigns end to end: messaging, targeting, landing pages, email, ad setup, nurture, and follow up. You will be in the tools, not reviewing decks about the tools.
• Own positioning and product marketing for a category with no settled language yet. Runtime AI workload security is being defined right now and we intend to be the ones who define it. Sharpen positioning, messaging, and competitive narratives, then turn them into launches and sales enablement that make the product easy to understand and easy to buy.
• Own content across the website, blog, thought leadership, customer stories, and sales collateral that a technical security audience will actually respect.
• Run events and field marketing, from RSA and Black Hat down to CISO roundtables and webinars, and tie every one of them to pipeline.
• Create a repeatable pipeline engine that consistently generates and accelerates qualified opportunities with security buyers.

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• Test new plays for reaching CISOs, security engineers, and practitioners. ABM, community, practitioner led motions, and channels our competitors are not using yet.
• Partner closely with Sales to define the funnel, agree on lead quality, and shorten the path from first touch to POC to closed won.
• Own reporting on funnel metrics, CAC, pipeline coverage, and ROI, and use it to move spend toward what works and kill what does not.
• Get more out of a lean budget than the number suggests. We fund what produces pipeline, and you will be the one proving which channels do.
• Own analyst relations, press, and awards. This is the credibility layer that makes an early stage company a safe choice for a security buyer.
• Turn founder led content into a system. Our CEO publishes constantly (@marathoningCEO). Make that an engine rather than a hobby.

What we are looking for

Cybersecurity marketing experience is a must have here, not a nice to have. You know the buyer, the sales cycle, the conference calendar, and why most security marketing sounds identical.

• A strategic thinker who acts tactically. You bring the plan and the ideas, then roll up your sleeves and ship the programs yourself. Nobody here will hand you a finished brief.
• 8 to 12 years in B2B marketing, with deep time in demand generation and real ownership of a pipeline or revenue number.
• You have helped take a company from early revenue to north of $20 million. You know what breaks at $1 million, at $5 million, and at $20 million, and which motions to build in which order.
• Cybersecurity domain fluency. You can hold your own on runtime, cloud, AI workloads, and the CISO buying process without a briefing document in front of you.
• Product marketing instincts to sharpen positioning, craft differentiated messaging and translate a technical product into a story security buyers repeat to their own teams.
• Range across the marketing stack, including demand gen, product marketing, content, and events, while keeping demand and pipeline as the priority.
• A track record of building demand programs from an early stage at a B2B SaaS, cybersecurity, or technical audience startup.
• Hands on fluency with the modern stack: marketing automation, CRM, paid channels, SEO, ABM tooling, and attribution and analytics. You build the report yourself.
• Comfort marketing to a technical, skeptical audience and turning a complex product into sharp, credible messaging.
• A bias for action, high ownership, and the resourcefulness to make progress without a big team or a settled org chart.
• You are energized by a highly dynamic environment. Priorities move quickly here. That is a feature, not a bug.
• Real curiosity about AI and security, and appetite for defining a category rather than inheriting one.

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Nice to have

• MBA
• Experience marketing to CISOs and security engineering leaders.
• A background that spans both creative campaign work and quantitative growth experimentation.
• Early employee experience where you stood the function up rather than took it over.
• Familiarity with eBPF, Kubernetes, cloud native infrastructure, or AI infrastructure.
• Experience running an analyst relations program in an emerging category.

Location

This role is fully remote within the United States. We have a strong preference for candidates in the Northeast, and Boston, Massachusetts, or greater New England is ideal. Our leadership and investor base sit in the Boston area, and there is real value in being able to get in a room for planning sessions, customer meetings, and events.

Why RoonCyber.AI

• Get in early and shape both the marketing function and the category from the ground up.
• Direct access to the founders and a short path from idea to launch.
• A real product solving the problem every CISO is being asked about right now: securing AI at runtime.
• Upward mobility by design. This role is built to grow into VP of Marketing as the function scales. We are hiring the person we expect to promote.
• Backed by top tier cybersecurity investors, you will be building for the long game.
• A founding team that has built, scaled, and exited security companies before.

RoonCyber.AI is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building an inclusive team.