Plan, execute, and optimize digital marketing campaigns across Meta, Google, LinkedIn, and other platforms. Manage paid advertising budgets and maximize ROI through data-driven optimization. Requires strong analytical skills, campaign management expertise, and independent work capability.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Job Title: Performance Marketing Strategist
Location: Remote (India)
Employment Type: Full-Time
Working Hours: No fixed timings (Work-from-Home)
Compensation: As per experience
About the Role
We are looking for a results-driven Performance Marketing Strategist to plan, execute, and optimize digital marketing campaigns across multiple platforms. This is a remote, output-based role where timely delivery and campaign performance matter more than fixed working hours.
Key Responsibilities
- Plan and execute performance marketing campaigns across Meta, Google, LinkedIn, and other digital platforms.
- Manage paid advertising budgets and maximize ROI.
- Optimize campaigns based on performance metrics such as CPC, CPA, ROAS, and conversions.
- Conduct audience research, competitor analysis, and keyword research.
- Create campaign strategies for lead generation, sales, and brand awareness.
- Work closely with the creative team on ad copies and creatives.
- Track campaign performance and share regular reports with actionable insights.
- Perform A/B testing to improve campaign performance.
- Stay updated with the latest digital marketing trends and platform updates.
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Requirements
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Good understanding of LinkedIn Ads and other paid marketing platforms.
- Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
- Experience in campaign optimization and performance reporting.
- Strong analytical and problem-solving skills.
- Excellent communication and time management skills.
- Ability to work independently and meet deadlines.
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What We Offer
- Remote work from anywhere in India.
- No fixed working hours—focus on delivering results.
- Performance-driven work environment.
- Opportunity to work on diverse projects and grow your expertise.
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