Senior Digital Marketing Specialist

I’m helping Genus plc find a top candidate to join their team full-time for the role of Senior Digital Marketing Specialist.

You will drive global agricultural innovation by leading high-impact digital marketing strategies.

Compensation:

USD 116K - 135K/year

Location:

Remote: United States

Mission of Genus plc:

"Advance animal genetics through science and innovation to improve animal health, enhance food production, and sustainably nourish the world."

What makes you a strong candidate:

• You have +5 years experience in Digital marketing.

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• You are proficient in Paid media, Meta Ads, Marketing automation, LinkedIn Ads, HubSpot.
• English - Fully fluent

Responsibilities and more:

We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to lead the strategy, execution, and optimization of our integrated, full-funnel digital marketing programs. In this role, you will own the comprehensive digital marketing strategy across paid media, email/lifecycle marketing, web, and virtual events. You will be responsible for ensuring all efforts are measurable, aligned with pipeline and revenue goals, and optimized for maximum performance.

Duties:

• Paid Media: Build, manage, and optimize campaigns across Google Ads, LinkedIn, and Meta; manage budgets and A/B test creatives.
• Email/Lifecycle: Own email marketing in HubSpot/Marketo—segmentation, nurture flows, lead scoring, and deliverability.
• Web/Conversion: Partner with web teams to optimize landing pages and site content for SEO, UX, and conversion rate (CRO).
• Analytics: Track performance using GA4 and dashboards; report on KPIs (CAC, ROAS, pipeline); run A/B tests.
• Strategy: Plan integrated, full-funnel campaigns aligned with sales and revenue goals.
• Collaboration: Work cross-functionally with Sales, Ops, and Creative teams; mentor junior staff.
• Operations: Maintain UTM governance, QA checklists, and campaign playbooks for efficiency.

Qualifications:

• Experience: 5+ years in digital marketing with hands-on paid media and email automation.
• Tech Stack: Google Ads, LinkedIn/Meta Ads; Marketo or HubSpot; GA4.
• Certifications: Google Ads & GA4 required (within 6 months); Meta/LinkedIn certs preferred.
• Skills: Strong analytical, project management, and cross-functional communication skills.

Perks:

• Fully remote (US-based).

Salary: $116k–$135k/yr.

Growth opportunities and flexible schedule.

Your potential leader:

• Jessica Walker