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Director of Audience Growth

tempexperts • Greater Tampa Bay Area
Remote
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AI Summary

Lead audience acquisition, engagement, retention, and lifecycle marketing for a large registered audience in a fully remote, technology-driven organization. Drive measurable growth through data-driven strategies across acquisition, retention, reactivation, and optimization. Requires 6–10 years of experience in audience growth or lifecycle marketing with strong analytical and technical proficiency.

Key Highlights
Fully remote leadership role with $160,000 base salary and excellent benefits
Own audience growth, lifecycle marketing, retention, and reactivation strategies for a registered-audience business
High-impact executive role with visibility across the organization and collaborative, innovation-driven culture
Key Responsibilities
Lead audience acquisition, engagement, retention, and lifecycle marketing initiatives for a large registered audience
Drive measurable growth through data-driven lifecycle marketing strategies across acquisition, retention, reactivation, and optimization
Manage customer acquisition, retention, reactivation, conversion rate optimization (CRO), and experimentation programs
Perform cohort analysis, funnel analysis, churn modeling, forecasting, and performance optimization
Present clear, data-driven recommendations to executive stakeholders
Oversee modern marketing technology stacks including CDPs, ESPs, analytics platforms, and A/B testing tools
Technical Skills Required
Customer Data Platforms (CDPs) Email Service Providers (ESPs) Cohort analysis and funnel analysis
Benefits & Perks
Competitive $160,000 base salary
Medical, dental, and vision benefits
401(k) with company match, generous PTO, paid holidays
Nice to Have
Healthcare or HCP audience experience
Digital publishing or subscription-based business experience
Certifications in lifecycle marketing, marketing analytics, CRO, or marketing technology
Working knowledge of healthcare marketing regulations and privacy requirements including HIPAA, CAN-SPAM, CASL, and GDPR

Job Description


We're Hiring: Director of Audience Growth

Fully Remote | $160,000 Base Salary + Excellent Benefits

Are you a data-driven growth marketing leader with a passion for building and engaging digital audiences? We're partnering with an innovative, technology-driven organization seeking a Director of Audience Growth to lead audience acquisition, engagement, retention, and lifecycle marketing initiatives for a large registered audience.

This is an outstanding opportunity to join a collaborative, forward-thinking company that embraces innovation, invests in its people, and empowers leaders to make a measurable impact.

Why You'll Love This Opportunity

  • Fully remote work environment
  • Competitive $160,000 base salary +
  • Excellent medical, dental, and vision benefits
  • 401(k) with company match
  • Generous PTO and paid holidays
  • Technology-forward culture that embraces AI and innovation
  • High-impact leadership role with visibility across the organization
  • Collaborative team that values creativity, data-driven decision-making, and continuous improvement

What You'll Bring

  • 6–10 years of progressive experience in audience growth, lifecycle marketing, retention marketing, or growth operations for a registered-audience business
  • Healthcare or HCP audience experience strongly preferred; digital publishing or subscription-based business experience is also a strong fit
  • Proven success growing, engaging, and retaining registered audiences through measurable lifecycle marketing strategies
  • Strong experience with customer acquisition, retention, reactivation, conversion rate optimization (CRO), and experimentation

Knowledge, Skills & Abilities

  • Deep expertise in audience development and lifecycle marketing for registered audiences
  • Technical proficiency with Customer Data Platforms (CDPs), Email Service Providers (ESPs), analytics platforms, and experimentation tools
  • Strong analytical skills, including cohort analysis, funnel analysis, churn modeling, forecasting, and performance optimization
  • Ability to prioritize and manage multiple growth initiatives across acquisition, retention, reactivation, and optimization simultaneously
  • Exceptional communication skills with the ability to present clear, data-driven recommendations to executive stakeholders
  • Hands-on experience with modern marketing technology stacks, including CDPs, ESPs (Iterable or equivalent), analytics platforms, and A/B testing tools
  • Working knowledge of healthcare marketing regulations and privacy requirements, including HIPAA, CAN-SPAM, CASL, and GDPR where applicable

Education

  • Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field required
  • Certifications in lifecycle marketing, marketing analytics, CRO, or marketing technology are a plus

If you've built and scaled audience growth strategies that deliver measurable business results and are looking for a fully remote leadership opportunity with an innovative organization, I'd love to connect.

To apply or learn more, please send me a direct message for a confidential conversation.

TempExperts is proud to be an Equal Opportunity Employer.


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